Archive | July, 2008

Exchanges are a way of sharing your own traffic to other websites. Brilliant people who are experiencing the same problem of directing an inadequate number of visitors to their sites had devised this strategy not too long ago. The idea is very simple. All a person has to do is to post advertisements of other websites on their own sites in exchange for the same thing. In essence, it is you-advertise-on-my-website-and-I’ll-advertise-on-your-site sort of agreement. People want to increase the popularity of their sites and that’s a given. Some people are more than willing to exchange or share resources with others, so to speak.

There are different things you can propose an exchange with to other websites. You can exchange links, banners, content, and a whole lot of other promotional stuff. It is more about sharing what you have to other web masters so that they can share what they have to you in response. The most popular exchanges in are in the form of URL’s. Some web directories are actually requiring websites to put their link on the front page of the website that is requesting inclusion. More often than not, web directories test their live links to see if it is really there before they accept the website for submission.

Web directories are online classified listings of different websites. The links of the websites they contain actually came from the web masters who had intent to be included in the list. Some web directories are paid directories. This means that you need to pay these sites a certain amount before your link shows up on their pages. However, web directories understand that not all web masters have the necessary funds to pay for advertisements. As such, web directories devised another mode of payment. Instead of web masters paying them money for link inclusion, they pay by publishing the web directory’s link on their front page. This setup benefits both parties. The web directory is getting the promotion it gets while your website is getting more backlinks.

But links are not the only things that are used for exchanges these days. There are also inline text advertisements and even banners. Banner exchanges work in the same way as link exchanges. Only in this type, graphical banners are published instead of mere URL’s. Here, you can catch more of an audience from another website because you are free to use eye-catching graphics and sometimes, even multimedia, to get your message across. Banner exchanges with another website is a good idea if and only if the other website you are trading advertisement spots with have a better page ranking and traffic than you do.

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Charles Kaluwasha is passionate about helping thousands of people around the Globe make a difference in their lives by starting and running a successful home business. To subscribe to a Free Home Business Secrets Mini- Course and find the best home based business ideas and opportunities visit:
http://www.LifeOnTheNet7.com

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Everybody who’s engaged in the internet business devotes their time, money and effort to drive more traffic to their site. There are actually a lot of alternatives and process to achieve this.

One alternative is to optimize your website. Website optimization is very important. Why? So that your website will be found online. Optimizing your website means you have to transform the content of your website to a much smaller and streamlined form. Lessen bandwidth usage while maintaining the way you want your website to look. This will definitely help save time and money.

Optimizing your website to drive traffic can somehow be very technical and complicated. But here are tips to help you optimize your site. Read on to know the basic tips for website optimization.

1. Know your target visitors who will search for your site online. You need to figure out what search phrases the surfers use so they can find your site. Always decide on the keywords that you are going to use. Think of some ideas that the surfer will type about your website.

2. Next thing to do is to define a particular niche. You are certainly going to cover a very broad topic. The rule of the thumb is to optimize your website with the best keyword. Your Keyword should be direct enough so the searcher will find your site right away and he will not get lost.

3. Take a closer look at your title tags. For those who don’t know, a title tag describes a particular Web Page. They are actually HTML tags that contains text. When you use a title tag, make sure that it describes exactly the content of your website.

For instance, the articles title is 5 Ways to Lose Belly Fat, and then the title tag should be like that as well. Always place your keywords in the title tag. This way any topic related to your page will be easier to find.

Also make sure that the title tag contains various strategic keywords that have been constructed using guidelines for the web page. Title tag is very important since search engines look for title text when they are going to the index page. Title tags too can be a text link to the found pages in the list of search engines.

Look closely at the title of every article and post. It is very important in optimization since the surfer will definitely use catchy keywords for their convenience.

4. It is very important to analyze keywords. You can use the convenience of the keyword analyzer tool. Many websites offer this service and definitely delivers more traffic too. One of the best and most popular keyword analyzer tools is Google’s.

5. Choose a relevant title. Make sure that it is descriptive enough for the surfers convenience. At first you may not get a very good title but as you go through and complete your article, you’re going to have a clear idea what your title tag is going to be.

Make a direct and descriptive title. You know, sometimes even if the content of your article is the greatest but your title is not, the chance of having a site visitor is very slim. So watch out for your title.

6. Always consider your keyword density. This is one way to optimize your webpage. Keyword phrases should appear at least three to five times in the article while keywords should appear 10 times or more.

One more tip, it is good that you repeat the main keywords title every 200 words you made. Then for every 400-word article you write, the keyword must be repeated twice.

7. Consider the header. Always place your keyword here when you are going to write the text for your site. Search engines when scanning your site rates the texts in your headline. This is the most important part. So you should place it in the page headline. Header tags are quite large so you need to format it so it becomes smaller than the usual.

These are some of the helpful tips to optimize you website. If you follow them then you will see your sites improvement in the search engine rankings. You really don’t have to be an SEO expert and spend a lot of money to optimize. Just follow them and surely you will get more traffic! Good Luck!
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Charles Kaluwasha is passionate about helping thousands of people around the Globe make a difference in their lives by starting and running a successful home business. To subscribe to a Free Home Business Secrets Mini- Course and find the best home based business ideas and opportunities visit:
http://www.LifeOnTheNet7.com

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Internet marketing means literally to promote, sell and buy services and products online.

Approximate 80 percent of those using the internet, turn to search engines in order to find services, information and products online. So that is in fact 80 percent of possible customers online for your home business.

Definitely, websites are highly efficient marketing tools. Internet marketing involves having a website for your home business where you can display your services or product information.

However, simply creating a website for your home business will not produce sales; you need to make certain that users will go to your website. To be effective, they need to be seen, they need online visitors.

Here’s how to build and announce your website:

1. Construct it for fast download. Online, you only have a maximum of 30 seconds so to get the attention of your visitors.

Your website should download fast, If your prospects can not start reading your product information within that time, then they will head elsewhere.

2. Target your viewers. Determine who are your markets and make sure your website satisfy their needs.

3. Focus your website. Be sure it is properly focused on your objectives, which is selling your service or product.

4. Your credibility is important. Provide a clear “privacy statement”.

Provide also noticeable link unto your “privacy statement” on every page where you are requesting for personal data from your visitors.

Likewise, make available your valid contact information which includes your mailing and email address as well as fax and phone number.

5. Give out a guarantee. Offer a “no exceptions, money back” guarantee.

6. Accept credit card payments. Set up an account with Paypal, Stormpay or Clickbank.

Provide your address for customers who want to pay cash, money order check or via Western Union instead.

7. Uncomplicated Navigation. Make your website intuitive and easy to navigate.

8. Sign up with Search Engines. Be listed with popular search engines. Many large search engines are not charging any fee on site submissions.

Check out Yahoo, Google, AOL and AltaVista.

9. Patterned for indexing. Internet users depend on search engines to find what they need. Maximize your position, by making your content keyword-rich.

10. Content is very important. Good quality and valuable content will sell your product.

Your copy should be compelling and need to transport the message that you desire to impart to your readers. It should direct your visitors throughout the course of the sales.

Check and double check always your grammar and spelling.

Now sit back and relax and be ready to receive orders online!
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Charles Kaluwasha is passionate about helping thousands of people around the Globe make a difference in their lives by starting and running a successful home business. To subscribe to a Free Home Business Secrets Mini- Course and find the best home based business ideas and opportunities visit:
http://www.LifeOnTheNet7.com

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For those who have a lot of free time and been meaning to do something about, a home business would be perfect. Setting up businesses from home has become a trend because of less stress as compared to working in a company.

However, a home business is not just like setting up a lemonade stand on the front porch. It involves a lot of work.

If you are serious on starting a business at home, there are certain skills you need to master. This is because one needs these skills for the successful operation of ones business.

Planning

A core skill that one businessman or woman should possess is the skill of planning. Planning is essential to business. Before doing anything or going into the business, you must have a concrete business plan. Think of it as building a house. The business plan is the blueprint of the future of your business. Include all your objectives, steps on how you’ll accomplish them and your time frame.

If you are serious with opening the business, it is essential that you do market research. This whole research is part of the whole planning event. Using the data collected from research, the business can plan effectively.

Selling

Although not all businesses involve selling, almost all businesses have some form of selling. Selling is as important or even more important than the invention of a product. Without the right selling skills, a good product can go to waste.

Investigate on the companies selling the same products and how they are doing. Study on how you’re selling approach would be by studying their strengths and weaknesses. But the real gist of selling is in knowing your target market. Know your customers needs so that you can reach out to them.

Marketing

This is always important in a business. The marketing plan is always vital to a business. With effective marketing, your business will surely be successful. Start with giving out business cards to your friends, family members and acquaintances. Make sure that people are aware that you have a business.

Fliers are also a good idea. Hand out fliers around your neighborhood. Post them on bulletin boards. Remember to make people know the essentials about your business.

These three skills are the pillars of a good business. Mastering them will be most useful in your business.
Remember to get support from your family members and friends. Get the necessary permits and licenses and procuring the necessary equipment for your business.

Starting your home business will not be an easy task. These three skills will help you to maximize your business growth and profit.
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Charles Kaluwasha is passionate about helping thousands of people around the Globe make a difference in their lives by starting and running a successful home business. To subscribe to a Free Home Business Secrets Mini- Course and find the best home based business ideas and opportunities visit:
http://www.LifeOnTheNet7.com

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