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Boost your Mobile Presence,Build Your Mobile List and Grow Your Bottom Line

Charles V Kaluwasha
Charles V Kaluwasha, Visionary Entrepreneur

In this changing  environment, you  need  to go with the trend otherwise you will remain behind. Mobile marketing will soon take over email marketing. To be ahead of everyone, you must modify your website if you want to boost your sales or have a presence in the  customers’ device, the mobile phone by creating a mobile web application as can be seen here http://thenewmobilerevolution.co…
Whether you’re creating a single application or an entire mobile Web strategy, the first step is understanding what makes mobile different from regular Web, and finding the unique opportunities of the mobile space – both practical and technical.Think about it – you’re using your mobile phone in a special way. Your traditional Web development techniques and even your sales conversion methods may not translate directly between platforms. Trying to throw a “stripped down” version your company’s online presence on to a phone is usually a recipe for poor customer experiences.Here are four of the most important practical concerns for every mobile site:1.     Screen Size: Your normal, content-rich web pages are going to be difficult to read on a mobile device. A good mobile site will require no side scrolling. Remember, mobile sites are always read top down – this should be what dictates your mobile layout.
2.     Network Speed: Smartphones are smart – yes and with the ever-evolving technology, it’s only getting better, but network coverage isn’t universal just yet. That means pages that are heavy with content or images aren’t going to load the same for everyone.
3.     Navigation: Not everyone is using an iPhone or even a touch screen device. Make it easy for your visitors to navigate through your mobile device.
4.     Content: Customers are looking for something very specific when they conduct mobile searches. Give it to them. Don’t fill your mobile site with tons of sales copy and images. Keep the content relevant to the search.

Implementing just these few tips will provide your visitors with a positive mobile experience and keep them coming back time and time again.To learn more, visit mobile marketing  strategist company http://thenewmobilerevolution.co…



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Charles V Kaluwasha

Charles V Kaluwasha

Visionary Entrepreneur

How to reduce costs in your business and have cashflow

Cash flow is the blood life of any business. If you do not see cash flow, then you have a leaking business where your expenses outweigh your sales.

I bet that got your attention! It’s something that every business owner knows, but it seems to get lost in the shuffle of our day-to-day doing business.

I’m not going to give you a lot of rhetoric on the subject. Instead I’m going to simply give you a list of 10 points on each that will jog your business memory.

Let’s start with some savvy ways to reduce the cost of you doing business:

  1. Barter – You should be bartering goods or services with other businesses. Try to trade for something before you buy it.
  2. Network – Could you trade leads or mailing lists with another business similar to your? This will cut down on your marketing/advertising costs. If you don’t have a leads list, try bartering your goods/services for their leads.
  3. Wholesale/Bulk Buying – You can save money buying your business supplies in bulk quantities. Get a membership at a wholesale warehouse (such as Costco, Sam’s Club, etc.) or buy through a mail order wholesaler. I buy most of my office supplies/paper through mail order vendors which saves me money, and also delivers them to my door. No lugging from store to car to office, and saving money too! What a deal.
  4. Free Stuff – Try visiting the thousands of “freebie” sites on the Internet before buying business supplies. You can find free software, graphics, legal forms, online business services, etc.
  5. Borrow/Rent – Have you purchased a piece of business equipment and only needed it for a short period of time? You could have borrowed the equipment from someone else or rented it from a rental store.
  6. Online/Offline Auctions – You can find office furniture, equipment, and even cars and trucks at online and offline auctions. Pay special attention to those held by law enforcement agencies or IRS that auctions off items seized from offenders. I’m not saying all the time, but before you pay retail for some big ticket items try bidding on them.
  7. Plan Ahead – Make a list of supplies or equipment that you’ll need in the future. Watch for stores that have big sales, and purchase your items when they go on sale before you need them.
  8. Used but Not Abused – If you equipment and supplies don’t need to be new, buy them used. Cars, desks, file cabinets, etc. can be found at yard and garage sales, used stores, on message boards, and free publications. Some excellent items are sometimes offered when a business decides to relocate or is closing.
  9. Negotiate, negotiate, negotiate! This has become a lost art. You should always try to negotiate a lower price for any business equipment or supplies. It doesn’t hurt to try. Pretend you’re talking to a used car salesman.
  10. Search – You can always be searching for new suppliers for your needs. Look for suppliers with lower prices and better quality. When you find one, try pointing the difference out to your current supplier. You may get a better deal from him and not have to change. Don’t be satisfied with just a few. You never know when your favorite supplier may decide to go out of business

If you’re a native Californian, you might find these things I’ve discussed a little hard to swallow. Let me tell you, being a native of Zambia, these are things that you learn from doing business there, and at an early age.

Just remember! Every millionaire didn’t acquire their wealth through inheritance; some were shrewd business dealers.

At Viral Express Marketing, we teach entrepreneurs how to reduce their advertising costs and have more cash flow in their businesses.

In next week’s column I’ll give you the other half of the equation. How to anchor down more sales and have constant cash flow.

Building Business Online

When you are considering starting an online company, you want to make sure you find the right product. What do you want to sell. What is your passion. What subject or topic do you have a lot of knowledge about. Let me start by telling you that selling an information product online is easier than selling a service. But, selling a service online makes more money with monthly memberships.

Before you spend all your time working on a website and writing up eBooks, you want to be sure that your customers are going to be interested in what you are selling. Do your market research. Start by seeing how many competitors you have -this is a good sign. Read through newsgroups, discussion boards, and chat rooms and learn about your target market customer base. If you already have an email list, send them a survey to see what they are most interested in.

Most internet marketers preach that there are three reasons why a customer will want to buy your product. Your product has solved a problem for your customer. Your product has made life easier or more comfortable for your customer. You are very passionate about your product and it shows in everything you do.

When researching your niche, you may want to use www.Amazon.com and find the current top sellers. Find out what people are reading about. You will want to research keywords with keyword tools such as www.wordtracker.com. You need to discover which keywords are being searched for frequently.

Doing a little poking around your competitors sites isn’t a bad idea. This is one way to come up with ideas on what would make your company different or better. Take a look at their traffic rankings and their related links. By analyzing this information, you can see how many visitors they have each day and how profitable their company is.

Once you find your passion, ask yourself does this serve my customers. You want to provide an excellent service to each and every person that spends their money with you. This cuts down on complaints, bad reputations, and, worse of all, chargeback’s.

If you want to find best money making products online,go to Viral Express Marketing where  they  walk you through 3 steps to making you money online.

I like  feed  backs  from my  readers, this  helps me to scale down on my articles. Please if you found value, leave a comment below.

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