Short and sweet: Are you going wide instead of deep?
For example, if you’re in online marketing, are you trying
to reach every new marketer out there?
If your niche is gardening, are you trying to reach every
vegetable gardener on the planet?
And if your niche is dating, are you targeting every single
male – period?
Then you’re going too wide.
By appealing to everyone, you appeal to no one.
I once coached a woman who wanted to start a newsletter for
Of every age of child, 0-18.
Who lived anywhere on the planet.
I spent half the coaching session trying to talk her out of
this strategy, or rather, lack of strategy.
She could not be dissuaded.
And I never heard from her or her newsletter again. My guess
is she’s still stuck working the 9-5 job she was trying so
hard to leave.
What should she have done?
Targeted brand new first time parents, or parents of 0-2
year old children, or middle class working parents of
annoying teenagers, or adoptive parents, or frustrated
foster parents, or…
…you get the idea.
Broad niches will keep you broke and frustrated.
It’s that simple.
If you want new strategies to market your business, call on us at layers of leadership right away!