Entering ruthless struggle against falling of sales, businessmen usually are going to pay the big money for a victory. It is not necessary to hurry up. The attentive sight at business processes allows to find out quite “budgetary” tools making positive impact on the average check.
The first method of which I would like to remind the reader is cross-sell. The technics is simple. Have you sold something to the client? Immediately offer him something else and at a discount!
It is known: to sell something «in a makeweight» to the person who has just got at you the goods or service is much easier. After all all barriers have been already broken and the client is completely at your disposal. Certainly, this circumstance should use.
How? There is nothing easier. Without superfluous start to recommend to the clients together with the basic purchase something else from your products or services. And it is better to do it with the additional discount or — offering gifts and bonuses.
However experience shows: the considerable share of buyers (from 15 to 30 %) all the same will get additional products or services! Try to come into restaurant McDonald’s and to ask the one and only glass of “Coca”. “Coca” to you, naturally, with a smile will pour. But then will by all means offer a pie, a potato or a hamburger. Think, crying out from time to time the well-known appeal «Free cash desk!», sellers try to accompany a sparkling drink “appetizer” from deep liking to you personally? By no means!
Gifts and bonuses is separate and not less effective way to lift sale. Especially in the conditions of crisis when each buyer tries to find out in a stream of offers the most favourable (or at least psychologically comfortable) variant.
In many cases, except attempts to sell apartment, having offered in a gift a baseball cap, “fastening” of gifts and bonuses to current products and services allows to increase essentially their value in the opinion of clients. Especially if clients are “not trained”. And the main thing is that bonuses can not have any relation to the product.
Let’s play with the price.
One of rather popular nowadays (so, efficient) ways to show to the client all benefits of purchase — to designate not an overall cost, and daily expenses on using the goods or service for a long time. Offering a package of services with the limited period of validity (for example, for a year) it is possible to inform potential buyers: their expenses will make only 25 grivnas a day. The difference in perception of the price is obvious. In the same way it will be possible to “push” softly the client to a choice of more expensive variant. So, if the advanced version of your product costs 15 000 grivnas a year, it is enough to tell that at all riches of opening possibilities the price will increase «all by 16 grivnas a day». Pay attention, giving on request of a regulator the necessary information in small print which it would not be desirable to read at all, banks thus advance credit products.« In total for 343 grivnas a day … »Agree, 125 000 grivnas a year» look where more harmlessly.
Today it is quite simple to find a good business 2 business connection – this is where a professional appointment setting can help you a lot.
And a final piece of advice – today the web technologies give you a really unique chance to choose what you need for the best price on the market. For example, search for free insurance quotes. You will be amazed how fast you can find variety of products and prices for them. Strange, but most of the people don’t use this opportunity. In real life it means that you should use all the tools of today to get the info that you need.
Search Google or other search engines. Visit social networks and check the accounts that are relevant to your topic. Go to the niche forums and participate in the online discussion. All this will help you to create a true vision of this market. Thus, giving you a real opportunity to make a smart and nicely balanced decision.
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