Convincing prospect to take your offers requires using words that sell your products. You can have an irresistible offer in the world, but if the words on your site don’t sell the product well enough, then all prospects will be bypassing your website and your lead funnel will be dry like Sahara desert.
You message must be written in a conversational tone. Write it like you are talking to someone at a restaurant of bar face to face.
Many people worry about grammer,spellings and all the English they learned at school. Yes you need to write good English, but you should write in the normal day to day language,short sentences that everyone can understand. If you use long sentences and complicated words, you will lose your readers and even sales.
One other secrete is the power of personality(attractive character)personality based character marketing will make a difference between you making a a $50 or $2000 a month.Understanding this concept, you will come to know that making money is not just about the product or service you sell but the relationship you have created with your readers. You must have an attractive character that your readers must like you for.Look at Donald Trump,he is out there in the media,everywhere making money by being an “attractive character”
We all have our attractive characters. Ask yourself,What is my attractive character? Are you a family man who was a failure when it came to making money online,Were you an alcoholic who have turned his life into a respectable person like David Wood of Empower network? This concept or compelling story bonds people because it may relate to their situations. This is a very important part of your business, therefore do not downplay personality based marketing.
If you do not have a story to tell, sit down and think about your interests,hobbies and what excites you most. When you tell a story, you are creating a core group of people who will relate to you,get to know you,like you and trust you. The the magic charm starts in your favour, they will be willing to buy from you.
In summary, if you want people to take action on your website,
1. Involke Curiosity. People are always curious about a new product,story.
2. Have a unique “hook” or story that will draw prospect reading your sales copy. Naturally people love stories, if yours is compelling, they will want to read more.
3. It should contain a guarded secrete.The word secrete is most powerful that draws many prospect to reading your sales copy. It triggers human mind to find out the secretes hidden from them.
4. It should provide a solution. Any product should provide a solution to people’s problem. So solution must be included in your story in order to get the readers to picture what benefits it will have when the desire is fulfilled.
If you want to learn more read the Empower network blog on how to convince prospects to take you on