Your Business and Personal Success by Creating Your Own Luck!
by Jack Humphrey
Jason Zweig wrote a great little article in Money Magazine called "R+U
Lucky? Some Guys Do Have All The Luck. Here’s How to Join Them"
(Money, August 2003 pp85).
In it he describes the patterns that "lucky" people follow and how
to increase your odds of success by basically placing yourself in
the "right place at the right time."
Can you always be in the right place at the right time? Not really,
unless you broaden your definition of that phrase a bit, as I have.
My Definition of The Right Place at The Right Time: "Putting
yourself in every corner of your market niche in some fashion so as
to be in front of customers and people who can further your business
through partnerships, buyouts, joint ventures and many other
opportunities that only come through the luck you *create* by being
active and involved in your niche."
Zweig talks about the fact that some people seem actually "skillful"
at being lucky. A British psychologist, Richard Wiseman, even wrote
a new book on the subject called "The Luck Factor." (See
Wiseman did a study on over 400 people who thought of themselves
as either very lucky or unlucky.
"He found that some are indeed luckier than others, that lucky
people share similar attitudes and that many apparently random
outcomes can be controlled" says Zweig.
Think of the first person that comes to mind who owns an online
business and who you think of as "lucky." Actually, think of about 5
people. Should be an easy list to make – they are your competition,
or business owners you admire, most likely.
Now, what trait would you say your list of 5 lucky people share? I
would venture to say they all share the same trait of being, at one
point or another, "in the right place at the right time."
How did they do it? Was it really blind luck? Are the odds dismal?
The same as winning your state lottery jackpot?
Not even close! Although there are some people who really cannot
explain their luck, and who truly were just "touched by an angel,"
most successful people are successful because they are engaged to
the hilt in their business. They are active promoters of their
businesses in a radical way. They all have a fanatical involvement
in networking themselves and their businesses.
The biggest mistake I see people make with their online businesses
is that they separate their "self" from their business. They let the
products speak for themselves, which is ok as one component of a
marketing campaign, but that’s not enough. They also successfully
market *themselves* as well as their business. They see themselves
as important factors in the success and identity of their business.
"Lucky" people see no separation of the two in fact. Products and
services are inanimate "things." They are nothing really, without
the people behind the scenes who put themselves in front of the
scenes as much as possible and let others get to know THEM.
Why do you think so many people come back from conferences with
stories of how they landed a great partner they never thought they’d
even get to answer an email?
Conferences and seminars are the epitome of "creating luck." The
least important thing about them is the formal ceremonies. The good
stuff happens at the bar in the hotel after the presentations are
over. The "good stuff" is being in the right place at the right
time. You are definitely creating luck whenever you network with
peers and possible partners.
If you let yourself get lost in the day-to-day operations of your
business and you don’t allow yourself time to think about the ways
in which you can get your "self" in front of the people who can
break you into a whole new league of success for your business, you
will be less "lucky" in business.
There are lots of real rags-to-riches stories on the net. People are
succeeding and profiting online like never before, but few do it in
a vacuum. You will find more often than not that a story of success
will begin with a line like "My business REALLY took off when I
met…" or "I was talking on the phone one day with…and all the
sudden an idea was born."
Want to create some luck for yourself? Get involved in your business
at a level in which you are always in the right place at the right
time. Being active in online forums, calling people on the phone
rather than using email, meeting people in person who can help you
get your products in front of thousands of potential customers, all
these practices are used by the ever-lucky, most successful people
on the planet.
Put yourself into your business as part of the product. Develop
relationships. Run far far away from people who want to sell you on
the concept that you can succeed online without having to talk with
or meet others. Success has never knocked on the door of people who
aren’t open to human contact – that’s a ridiculous and
If you are passionate about making money with an online or offline
business, good old fashioned networking will always win out over any
other method of advertising.
So, now you have the formula for "creating luck." If you can sit
down this weekend and figure out all the ways you can put yourself
in the right place at the right time to increase your business –
including a powerful linking campaign for your website – you are
going to start to see that there is a pattern indeed to creating
luck and making things happen for your business.