Don’t Let The Turkeys Get You Down
(c) Charlie Page
Have you ever heard the story of the baby eagle that
fell from it’s nest only to land in a family of
He grew up thinking he was a turkey.
He ate with the turkeys.
He slept with the turkeys.
He even acted like a turkey.
But he knew in his heart that he wasn’t a turkey. And
one day he looked up to see an eagle soaring
majestically in the afternoon sky.
At that moment he knew that he was an eagle.
When it comes to websites that want to sell you
something, there are turkeys and there are eagles.
If you want to save the time and heartbreak of wasting
both time and money, it will be important to be able to
spot the eagles, and avoid the turkeys.
Here’s how you can do that.
1. They “Teach” What They Have Not Yet Experienced
Ah, my personal pet peeve. The Internet is littered
with sales letters written by people who have only sold
their “how to” book or audio or membership.
They haven’t done what they ‘teach’. They just sell
They read books, visit forums, ask questions, and
restate what people tell them. Then they sell it.
Sure, they know how to write a sales letter and sound
slick, but they have not experienced operating and
succeeding in an online business themselves.
If you are considering buying a product, look first to
see that the person behind the product is walking the
walk, not just talking the talk.
Today we are seeing more and more “one time offers”
than ever before. These pages begin with “You will only
see this page once!” and then go on to make some
outrageous offer where you get a million dollars worth
of stuff for about 15 cents.
Sure. Right. Okay.
Why is such incredible pressure necessary? It’s not
necessary, but it works. And because it works more and
more sites are using it, and more and more consumers
are getting hurt.
The good news is that there is a simple solution to the
problem of high pressure sales tactics …
Don’t buy the offer.
After all, how many of these offers have you bought and
3. They Lie
Here’s one example. They send you something “free” that
is valued at over a hundred bucks. But when you click
the link and get to the page you discover that you have
to buy something to get the freebie.
And who in the world invented the phrase “ethical
That’s like saying “good bad guy” or “diet cheesecake”.
I think we’re smarter than that, don’t you?
4. They Are Almost Always Negative
Have you noticed how some websites make you feel? Some
sites just make you want to jump off a bridge.
Everything is dark, negative, and full of fear. If you
don’t act now you will lose your chance forever!
Of course, their product can solve the problem. 😉
Yeah. Right. Okay.
If you find a website that tells you that email is dead
or the chance to succeed is passing you by or any other
fear related motivators my advice is simple …
Close the browser.
Find someone who is looking up and will share openly
(and specifically) how you can get your share of the
success you want and deserve. Find an eagle.
=====> HOW TO SPOT AND FLY WITH THE EAGLES
It’s easy to spot the real people when you know what to
look for. The people you can trust will usually have
either a very deep level of knowledge about one subject
or solid knowledge on various topics.
The knowledge and experience a person has will usually
express itself in the form of information products,
articles, information on a website, or a combination of
If you look, you should be able to find other products
or (preferably) free articles or an ezine you can read
to get a sense of who the person is before parting with
2. They Share Openly
There is always a pull for people who succeed online
between giving free advice and selling their products.
That’s natural and to be expected.
It’s unfair to expect people who sell information to
give away everything they know free.
But if the answer you get to *every* question you ask
is “buy my product” then be very careful about doing
business with that person.
People who are succeeding online are making enough
money that they don’t require that every phone call or
email result in a sale.
3. They Can Be Reached
If you can’t reach someone by phone or email with a
question, then watch out.
This is not to say that everyone out there will answer
their own phone or reply to your email in five minutes.
But there is a growing trend among websites to not
answer pre-sale or non-customer questions at all, and
that must stop.
After all, you will be paying your hard-earned money,
and they can’t take 2 minutes to answer your question?
I don’t think so.
Would you buy a suit or dress from a store that never
answers their phone? Probably not.
Remember this – the level of access you get to a person
before a sale happens is often an indicator of the type
of support you will receive after the sale.
4. They Lift You Up, Not Put You Down
Great websites lift you up and help you see the
possibilities without resorting to hype. They encourage
you that you can learn what you need to know and
accomplish your goals. They speak (as much as a website
can) about you and your goals, not how wonderful they
are and how much you should want to be like them.
There is a fine line here that can be discerned very
easily. Does the site make you feel good – feel like
there are possibilities for you, or not?
To be sure, there are talented writers who write
uplifting sales letters for sites that simply won’t
deliver the real thing, so be careful.
If you rely on more than one factor to make your
decision about the site’s credibility, you will protect
yourself and avoid falling in among the turkeys.
The three things to remember are these …
1. There are turkeys in the land.
2. Eagles don’t fly with turkeys.
3. You were born to be an eagle.
When you choose who you do business with based on a
combination of the things above, you will move quickly
toward doing business with people who want more than
just your money … they want you to succeed.
And that is a beautiful thing indeed!
NOTE: The idea for this article came from what may be
the best sermon I’ve ever heard. If you want to read
the original story please visit
http://www.parkavenuebookstore.com and look for the
book “Turkeys and Eagles”
Charlie Page helps people succeed online. How can he
help you? Find out now at his main site or call his
toll free number. http://www.RealWorldTactics.com
Not an affiliate yet? Become one
today at http://www.realworldtactics.com
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College Station, TX