One of the most damaging aspects of doing any sort of business is dealing
with the no’s and rejections that come in all forms throughout the day.
Someone can’t talk to you. Another won’t be able to make a deadline.
Still another changed their mind about promoting your products.
So how do you get past this? I mean, unless you’re incredibly
thick-skinned, at some point you may be tempted to take it a bit
This is an entirely natural response and also an entirely wrong way to deal
with this! Even though you are getting negative results, you need to
disassociate yourself from the work.
It’s not you they’re rejecting, it’s the email copy. (or headline, or
pitch. Or…) It’s not personal. You need to get to the point where you
IT’S FEEDBACK; NOT FAILURE!
That statement is worth printing out and posting on the wall in your
office! This sort of “negative” feedback is actually doing you a big
favor by letting you know exactly what is NOT working, and setting you on
the road to correcting it!
Perhaps your copy is faulty. Maybe your call to action is not strong
enough, (or not present!) or maybe you need to offer more on your end to
make things more desirable to joint venture partners or prospects so they
will take you up on your offers.
As tempting as it is to do, don’t make this about you… It’s not!
It’s about the work, and everyone gets it wrong before they get it right!
The best words ever written on this subject were by Thomas Edison who said:
“I have not failed. I’ve just found 10,000 ways that won’t work.”
But what he also said that most people don’t know which is rich in value
on this subject: “Just because something doesn’t do what you planned it
to do doesn’t mean it’s useless.”
Learn from your “mistakes” and turn failure into feedback that leads
you to a higher level of success from this day forward!
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