Researched by Karen Barnes
Putting up a company Website requires many things. To get straight to the point, first you need capital. To make money requires spending money as well. Nevertheless, with the versatility the Internet offers, there are many ways that could help optimize the potential of your site or business in generating traffic.
While there are ways to jumpstart your traffic flow, many sites don’t have the resources to spend on advertising that would generate more traffic. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.
How sweet it is to have more site traffic without spending a single cent. Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Typically when you don’t have money to spend on marketing, you should be prepared to take more time to use other methods. I’m not going to mislead you. You get better exposure with paid advertising, but at least you get a fighting chance with some of these free methods I’m about to share with you.
Take advantage of online forums and online communities.
The great thing about forums and online communities is that you can target a certain group that fits a certain demographic that you are looking for. You can discuss many things about the niche that you represent or offer. Another great advantage is that you know what you are getting into and you will be prepared.
With online communities and forums, you can build a reputation for your company. Show them what you can offer and wow them with your range of expertise about the subject. With that you can build a reputation and build trust with the people in your expertise and knowledge.
You can also use newsletters.
Give people a catalog of your products along with interesting and entertaining articles. If you give people quality content more people will sign up for your newsletter and recommend it to other people. The more people who sign up for your newsletter, the more people there will be that will go to your site to check it out.
Exchange links with other sites.
You don’t have to spend a cent for this one. All you have to do is reach an agreement with another webmaster. By exchanging links, the efforts of both sites are combined for mutual benefit. All traffic that goes to one site could potentially click on the link of the other site and visit it site too. This works well, especially when both sites appeal to the same niche or compatible niches. A wedding planner’s Website, for instance, would benefit by having links to a Photographer’s Website and a Printer’s Website and a Caterer’s Website. It makes the wedding planner look knowledgeable and efficient, and the other professionals (the photographer, the printer, and the caterer) will certainly benefit from visitors that come from the wedding planner. They might even consider giving the wedding planner’s customers a discount!
Write articles that could pique the attention of people who have interest in your product.
Try to write articles that will provide tips and guides to other aficionados – give information that will solve their problems or help them with something they’re seeking. Good service and good information from you will help cement your reputation and your readers’ trust.
Many sites offer free submission and posting of your articles.
When people find your articles interesting, there’s a good chance they will follow the links in your author signature and visit your Website. Always include a link or a brief description of your company with the article and there is a great probability that they will go to your site.
Write good content for your site.
Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that content should be done by a professional content writer. You could do your own, but you have to make content for your site that is entertaining and informational.
Generally, Internet surfers use search engines to find what they are looking for. Search engines in return use keyword searching to generate their search results. With the right keywords attached to your site, you could get high rankings in search engine results without spending much money.
All these methods and more will drive more traffic to your site for free.
All it takes is a bit of effort and a good bit of time. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that more traditional paid advertising would incur. Better yet, combine the two approaches for a slam-dunk.