Now let’s dive in to today’s informative content…
Since social media has become such a major player in nearly all aspects of
our online lives, including now our search engine rankings, it is incumbent
upon us to make sure that we have a coherent social media plan going
forward, and that it actually happens!
Let’s examine what needs we have from a marketing perspective
, and what
you need to make sure you take care of in that arena.
First of all, let’s recognize the most important social outlets you need
to be on, and utilizing.
You should have a Facebook Page for your business, and it should be totally
separate from anyone’s personal account. The reach and immense potential
of 1 billion+ users should not be ignored. A Facebook page can be used for
many things, not the least of which is lead and traffic generation.
Following fast on Facebook’s heels is Google+. Poised to catch up and
possibly overtake them by virtue of their suite of web tools and services,
Google+ needs to be a definite priority for the foreseeable future.
Twitter should also be a part of the mix, if for no other reason than to
redirect all your followers who miss you on Facebook and Google+ to your
content there and on your site. Twitter is still very relevant.
LinkedIn is yet another important piece of the puzzle. If you have a
business that can be of use to other business professionals out there, it
is vital to keep LinkedIn updated. It is also a very good lead platform for
getting work if your business is B2B.
You may also want to take advantage of some of the efficiency tools out
there that help you keep up with the speed of social posts, like Hootsuite,
Tweetdeck and others. You need all the help you can get!
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