When you think of tracking, you probably think of tracking the
response to your various ads and promotions to determine which of
them are profitable and which are just a big waste of time and
money. This is all very important — in fact it is one of the
most important keys to your success.
But there’s a lot more to tracking than that. You see, your
tracking efforts should not stop once a visitor responds to one
of your ads or promotions. In fact, no matter how a person
stumbles across your site it’s just as important to track their
footsteps as it is to track how they found you.
==> Tracking – How It’s REALLY Done!
That’s right, I’m talking about tracking what people do once
they arrive at your website. Here’s a simple example …
Say a person arrives at your homepage, reads a paragraph or
two, and then leaves. A few minutes later another visitor
arrives and does the same thing. Ten minutes later another
visitor shows up, he or she pokes around for a few minutes
but they too ultimately leave without exploring much.
You probably don’t realize it, but chances are this is going on
lots more than you think. For one reason or another, the majority
of people visiting your site are probably leaving without doing
whatever it is that you want them to do.
As Internet marketers we tend to think that everyone who arrives
at our website is going to read every word on every page. Then
they will download our free e-book, subscribe to our e-zine,
purchase our product, or do whatever else it is we want them to
do. After all, who in their right mind is not going to be
interested in what we’re offering. Right?
Unfortunately that’s just not the case … some people just won’t
be interested in what you are offering at your site. And there’s
nothing you can do about that. Even if you are attracting
“targeted” visitors to your website, not every dog owner is going
to buy your book on dog training.
==> Why You’re REALLY Losing Money…
The real problem however, is when people who ARE interested in
what you’re doing don’t take the action you want them to take
once they arrive at your website. Maybe they got lost, maybe they
got confused, maybe they were about to order your product but
bailed out at the last minute when they saw your order form, or
maybe there was some other problem.
Trust me, you are losing money right now for no reason other than
the fact that your website is not as good as it could be. And
this applies to every single site on the web. Even ours, and yes,
even sites like Microsoft.com and Yahoo.com.
A website is never “finished” and that’s why savvy marketers are
constantly tweaking their websites to try to increase the
response to their various offerings. Tweaking headlines, re-
writing sales copy, removing graphics, adding graphics, changing
the navigational system, etc. … these are all things that most
webmasters are doing practically every single day in order to
convert visitors into more revenue.
==> Don’t Do It Blindly, Let Me Give You The Secret…
But the problem is that most people do this blindly, basing
changes on their opinions of how it may affect the behavior of
visitors once they arrive at their website. And let me tell you
right now, this is NOT how to do it.
Just because you think one headline is better than another
doesn’t mean that your visitors will respond better to it. In
fact, it usually works out exactly the opposite — the headline
you think is best will probably generate LESS of a response than
the one you were using before!
Say you have a simple three-page direct sales website. On the
homepage you have a headline, some introductory sales copy, and a
link to the next page which contains your main salesletter. Your
main salesletter really “sells” your product or service, and then
links to your order form.
After awhile you notice that you are not getting nearly as many
orders as you think you should be getting based on the amount of
targeted traffic your site receives. The problem could be with
your homepage, your salesletter, your order form, or a
combination of any of these. How in the world are you going to
figure out where the problem lies?
==> No Guess Work Needed…
You could do what most people do — take a guess — and base your
changes on that. But chances are you will not guess the right
answer, and your sales and profits will still be slim. What’s
worse is that you may end up making things worse, in which case
your sales and profits would actually decrease!
Guessing is no way to run a business. It’s what most people do,
and it’s one of the big reasons that most people are not making
much money. Basing your marketing decisions on your own opinions,
or guesswork, is a sure-fire way to go broke.
Now, on the other hand, if you had a proper tracking system in
place it would be relatively easy to solve your problem. Starting
with the homepage, you could focus on tweaking one page at a time
until your sales were where they ought to be.
Perhaps your tracking system tells you that for every 100
visitors to your homepage, only 5 of them are clicking the link
that takes them to your main salesletter. That is a serious
problem! But since you have an exact baseline figure to work
with, it wouldn’t be too hard to improve upon.
Simply tweak your headline, copy, etc. and then reset your
tracking system to see what the new results are. If after your
changes more than 5 out of every 100 visitors is going to your
salesletter, then your changes helped and you can repeat the
process again. What if this time only 1 out of 100 visitors
clicks to your salesletter? Simple! Undo the changes and start
over at square one.
Maybe after doing this for a week you’re now seeing that for
every 100 visitors, 42 are now clicking to your salesletter.
That’s much better, and you are probably happy with that. Great!
Move on to the salesletter and repeat the process.
If only 5 out of 100 people that reads your salesletter actually
clicks to the order form, you need to tweak your salesletter. It
may take a little while, but as long as you are tracking
everything you will know what is working and what is not.
Finally, work on your order form the same way.
==> How To Increase Your Profits By At Least 100%-500%!
When all is said and done, the average site will probably be able
to increase their overall profits by at least 100-500%.
Just think what it would do to your bottom line if you could
increase your profits 100-500% with your existing traffic!
The above example is really just the tip of the iceberg. With a
good tracking system you can track and improve the response to
almost anything this way — downloads of your ebook, ezine
subscriptions, software downloads, a general lead generation
system, surveys, etc. etc.
==> Here’s The Bottom Line
Listen, we made all of the usual mistakes until finally we
learned the hard way. We decided to do a large advertising
campaign that cost us a lot money. In the end, we still made
a small profit, but we sure did lose A LOT of customers and
potential sales … not to mention we wasted valuable time.
So, we hired an expensive programmer to create AdMinder …
and now you can use it too. For as little as 67 cents a day
AdMinder will track all your various ads and promotions, as
well as allow you to track visitors’ footsteps and actions
once they reach your website. No more guessing!
The bottom line is that it’s pretty silly to spend a lot of
time, effort, and money advertising your commercial website
if it does not do a good job of converting visitors into
revenue in one way or another … wouldn’t you agree?
Obviously I’m a little biased, but the absolute truth of the
matter is that no other tracking system can do everything
that AdMinder does at such a low cost.
Click the link below for all of the exciting details, and to
see how this incredible product will help you to make more
money online. And be sure to take the online Tour …
Just look how user-friendly it is … and check out all of
the invaluable data and stats it provides at the click of a
few buttons. How does YOUR ad tracking system compare?