Learning subscriber preferences is an important step to tailoring your content to their needs. This free guide shows you how.
You’ve heard it a thousand times: you need to send personalized, relevant emails to your subscribers to get the best results. Makes sense. Who likes generic emails that waste time?
There’s proof behind the theory, too. The MarketingSherpa 2011 Email Marketing Benchmark Report found that 99% of marketers surveyed reported that segmenting campaigns based on subscriber behavior was “somewhat to very effective.”
But how do you learn what your subscribers want? It’s all about building your connection. You’ll need to get more acquainted with your subscribers, and we’ve got some resources to help you out with that.
Set Up a Preference Center
You can ask visitors questions about themselves right on the sign up form. Ask anything from interests to frequency preference, then segment your list based on those responses.
Track Web Form Usage
Each sign up form can have a specific “ad tracking” keyword associated with it. Use that to find out which page subscribers used to sign up. Where a subscriber signed up can indicate what they’re most interested in.
Broadcast a Survey
Find out more about your subscribers by asking questions in your broadcast message. You can provide multiple choice answers for them to click on, and then you can segment a list based on a particular link that was clicked.
Send a Google Docs Survey
You can easily set up surveys through Google. Send subscribers a link to your Google Docs Surveys and check out their answers there. It’s free!
Go beyond surveys and present preference options to your subscribers in a fun way. Set up an email that offers subscribers different things to click on based on what they find most interesting.
Split Test Your Messages
Split test your broadcasts to find out how your subscribers react to different versions of your messages. Do they respond to a specific call to action? A different format? Find out what works and you might see more sales.
Look At Comments
Check out what people are saying about you. You can grab some good testimonials, answer any questions and join in on discussions – it’s a good way to really find out what’s on your subscribers’ minds.
Make It Fun
Offer videos, picture and freebies to subscribers and see how they respond. Do they like the fun stuff? If so, should you make an effort to send more? If you’re seeing a lot of opens and clicks from these emails, it’s something to think about.
Email Marketing Tips: http://www.aweber.com/blog
To your success