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Launching Your Own Blog

What is a blog?

Here’s a direct description from the Blogger website:

“A blog gives you your own voice on the web. It’s a place to collect and share things that you find interesting— whether it’s your political commentary, a personal diary, or links to web sites you want to remember.

Many people use a blog just to organize their own thoughts, while others command influential, worldwide audiences of thousands. Professional and amateur journalists use blogs to publish breaking news, while personal journalers reveal inner thoughts.

The blogging experience is about not only putting your thoughts on the web, but hearing back from and connecting with other like-minded folks.”

Why publish a blog?

Publishing a blog allows you to instantly create new content-rich web pages. These new pages can be linked to from the home page of your current website and/or promoted separately. By creating additional content-rich website pages and promoting them from your home page or through other means, you’ll be accomplishing two important things:

1) You’ll provide more value for your website visitors. This increases the “stickiness” of your website making people stick around longer and ultimately trust you more. On the Internet, trust translate to profits!

2) Search engines LOVE fresh content created through blogs. By publishing your own blog and adding fresh content to it on a regular basis, you’ll attract the attention of the major search engines who will list your website in their directories for FREE. That’s right! As soon as you have pages of your blog in the search engines, you’ll start attracting free qualified traffic to your site without paying a dime for it. Remember Google Adwords? Imagine running a large and comprehensive Google Adwords campaign without paying anything for it… That’s exactly what you can accomplish by publishing your own blog!

Are you ready to get started?

Come on… it’s EASY, it’s FREE and it’s FUN! 😉

In fact, you’ll have your own blog setup in 3 simple steps.

Let’s get started…

Click here to visit the Blogger website.

Once you arrive and look things over, click the “CREATE YOUR BLOG NOW” arrow.

Next, you’ll arrive at the “Create a Google Account” page. If you already have a Google account, click the “sign in first” link to login to your existing Google account.

Otherwise, complete the form on this page and then click the “Continue” arrow at the bottom of the page.

After you complete this page, you’ll be taken to a “Name your blog” page where you’ll need to enter a blog title and blog address that looks like this:

TIP: You can name your blog anything you want. It could simply be “Charles Kaluwasha’s Blog or just something related to the them of your website. Be creative! But don’t worry if you can’t think of the best name yet… You can always change your blog name later if you want. 🙂

TIP 2: For your blog address, I suggest using your first and last name combined OR the characters of your domain name without the .com, .net, .org, etc.

TIP 3: Ignore the “Advanced Setup” option for now. The advanced setup option allows you to add your blog files directly to your Host4Profit hosting account. I strongly advise you against using the advanced setup option at this time (unless you are already comfortable uploading files to your hosting account). Later, I’ll show you how you can upload your blog to your hosting account if you want. But, for right now, let’s just get your blog setup and running properly using Blogger’s free hosting service.

Once you’ve added your blog name and address, click the “CONTINUE” arrow to move to the next step.

This will take you to the “Choose a template” page. This page allows you to choose a custom look for your blog…

Take a look at the designs available and select one by marking the selection circle inside the blog template image. You can easily change the template later, or even create your own custom template design once your blog is set up.

Once you’ve selected your blog template, click the “CONTINUE” arrow.

Congratulations! Your blog has been created!

That was easy enough, right?! 😉

Now it’s time to add some content to your blog…

First, click the “START POSTING” arrow!

Let’s just start with a sample post so you get the feel for what blogging is like. You should now be at a page that has a blog editor on it that looks similar to this:

As you can see, there is a field to enter a post title and a body message for that post.

To get things started, you might type something like: “Welcome to my blog!” in the title field.

Then put your cursor in the larger message body field and type something like:

“I’ve just launched my new blog! Stay tuned…

Best regards,

Charles Kaluwasha
http://www.LifeOnTheNet7.com” ( replace your name and url)

… or whatever YOU want to say! 😉

It might look something like this:

When you’re happy with your post, click the “PUBLISH” button just below your post editor.

You’ll see this message next:

Click the “in a new window” link to see your blog post open up inside a separate browser window.

Depending on what Blogger template you selected, your new blog post will look something like this:

I used the “Minima” template for this tutorial and you can see my actual test blog for this post here.

Do you see how easy that is? You just made your own new web page on the Internet! 🙂

And if you added your domain name to your post, you made a link that points back to your own home page. This is important because the more links you get pointing back to your website home page, the more traffic you will get and money you will be able to make…

Now let’s think about what a blog is again…

It could be a place simply to publish your thoughts… kind of like an online journal.

Or it could be a place to post news and information about your business.

Or it could be used as a promotional platform to drive traffic to your main website and products you are affiliated with.

Ultimately, the choice is yours.

Again, here’s Blogger’s own summary of what a blog is:

“A blog gives you your own voice on the web. It’s a place to collect and share things that you find interesting— whether it’s your political commentary, a personal diary, or links to web sites you want to remember.

Many people use a blog just to organize their own thoughts, while others command influential, worldwide audiences of thousands. Professional and amateur journalists use blogs to publish breaking news, while personal journalers reveal inner thoughts.

The blogging experience is about not only putting your thoughts on the web, but hearing back from and connecting with other like-minded folks.”

What I hope you realize is that you are now empowered to express yourself on the web however you want through your blog. Whether you do it for personal reasons or professional ones is up to you.

Personally, I use Blogger for marketing purposes. One of my main strategies is buying articles from Just Articles and have them posted to my Blogger blog as you can see here.http://www.LifeOnTheNet7.com/articles

What this does is get the search engines to pay attention to my website because I’m adding a lot of unique content to the web. Then I get listed all over the search engines for FREE when people are searching for things found in the content of my articles. Ultimately, this leads them into my “marketing funnel” by pulling them into my website which then directs them to sign up for my newsletter or buy affiliate products that I sell. :-)http://www.lifeonthenet7.com

/pips.html

If you want to copy my own Blogger blog marketing strategy, you can and here’s how:

Step 1) Write your own article or get some articles from Just Articles or the Plug-In Profit Site Advertising Co-op.

Step 2) Format your article.

Here’s how to format your article:

NOTE: I’ve setup this article format below with html code for proper formatting so that when you enter it into your blog, all necessary links will activate automatically. All you need to do is Highlight & Copy the italicized text below directly into a text editor like Notepad. Then, simply replace the “(ARTICLE TITLE GOES HERE)” text and the “(ARTICLE CONTENT GOES HERE)” text with your actual article title and text. Once you have your article setup in this format, it will be ready for you to Copy & Paste directly to your blog.)

OK, here’s the format for your article:

(ARTICLE TITLE GOES HERE)
Copyright © Charles Kaluwasha
http://www.LifeOnTheNet7.com

(ARTICLE CONTENT GOES HERE)

About the Author:
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To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.LifeOnTheNet7.com
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