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Think You’re Not ‘Expert’ Material? I Do…

When you’re an expert, you command respect in your niche. People listen to you, they pay attention to what you say and most of all they buy your products.

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Being the expert in your own niche is like writing your own ticket to freedom.

Granted, you’re never going to become “The Expert” in a massive field such as weight loss. But niche it down to “Weight loss for new mothers” or “Weight loss for brides-to-be” or Weight loss for video gamers,” and you can indeed become the expert in your niche.

I was reading Russell Brunson’s new book, “Expert Secrets,” and it starts out by giving some examples of just how easy it is to become an expert.

When Russell was in college, he tried internet marketing but failed. Then on spring break when he was bored out of his mind, he and a friend decided to build a potato gun.

The thing was, they didn’t know HOW to build a potato gun. It just sounded like fun. So they started doing some research.

They discovered things like the correct barrel-to-chamber volume ratio, the right propellants to use, the correct pressure for the pipes, how NOT to blow themselves up and a whole lot more. Armed with this information, they went to the store and bought their supplies. Then they spent the next few days building the gun, finding a place to shoot it and yes, shooting the gun itself.

They had a great time, and when Russell was in school the next week listening to the professor drone on, he thought about how he’d rather be shooting his potato gun. Then he wondered if there were other people who would rather be shooting a potato gun too.

Russell checked, and sure enough: the previous month there had been 18,000 searches for the term, ‘potato gun plans.’

Russell talked his friend into creating a DVD on how to source the items needed for building a potato gun, and how to build the gun itself.

Then he sold this DVD online. While he didn’t make a fortune, he did earn enough to get excited about online marketing and his new career was born.

Notice in the above scenario what Russell did to become an expert. He picked a topic he was interested in, researched it, experimented, did his own work, and created a video.

Not exactly hard work, was it?

Russell gives a few more examples of people who became ‘experts’ in the same manner:

Jacob Hiller always wanted to dunk a basketball, but he was lousy at it. So he started doing research to discover techniques to improve his ability to jump. Every time he found a technique that worked, he made a video.

At first nobody was paying attention, but after awhile he had 100 followers, then 1,000 followers, and pretty soon he had 10,000 followers.

So he made a product and built a company that makes millions of dollars teaching people how to jump. Crazy, but true.

Jermaine Griggs had trouble reading sheet music, so learned to play piano by ear. Now he makes millions teaching others to do the same.

Liz Benny was an excellent social media manager, but it wasn’t until she began teaching others what she knew that she started making millions.

Robert G. Allen once said that he made millions doing real estate deals, but he made hundreds of millions of dollars teaching real estate.

Think of that – he made MILLIONS doing real estate deals, but he made HUNDREDS of millions teaching others what he learned.

Are you an expert at something that other people want to learn? Then as Russell says, you are just one funnel away from making millions.

But maybe you don’t have an expertise yet – that’s okay. As you can see from the above examples, every one of these folks learned to be an expert first and then built their business teaching others to do what they did.

Even Russell wasn’t born an internet marketing guru. He studied and practiced and worked to become what he is today.

And the same goes for me and every single expert making 7 figures on the internet.

One last thing – you might already be an expert, but you’ve got a voice inside your head saying, “Who am I to teach others? I’m nobody special.”

You are indeed special but you just don’t know it yet.

What you know comes easy to you because precisely because you’ve studied and practiced.

Yet to most people, what you know seems like something very difficult.

They need your help.

They WANT your help.

So ask yourself this question: Who are you to deny them the help they need and want?

Think about all the people you can help with your skill. By focusing not on the money you’ll earn, but instead focusing on helping others, you can build a 7-figure business you can feel great about.

And by the way, you can purchase Russell’s book, “Expert Secrets,” on Amazon.

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Michael Rutherford – #1 Pruver – Starting your biz & keeping it simple

Michael explains simple strategies that produce great results when you are stating your business.

If you don’t know more about your business, use curiosity in your marketing strategies and refer those who want to know to validators who will qualify your prospects.

Don’t be a tool  but use available tools in your organisation to reach your targeted market.

>>>Listen to the entire video and learn from this guy.<<<<

Is it simple, does it work and can you do it?

If you’re like most people, before committing
to a business or support system…

… three questions typically go through
your mind:

Is it simple, does it work and can I do it?

get the answers here

By now, the first two parts of that question
should be answered for you.

The question remaining is “can I do it?”

With our unique approach to training and
your ability to follow simple instructions…

…we know you can!

Internet advertising is part art and part science.

We’re the professors and…

class is in session! 

Stop by www.businessonlinecoaching.com today!

Leading the way,

LifeOnTheNet7.com 
Connect with me on Social Media
260.243.5500

How to Reduce Your Unsubscribes with One Word

A certain percentage of new list subscribers will unsubscribe from your list almost immediately.

How to Reduce Your Unsubscribes with One Word

They’ll get the lead magnet you offered them and then POW! Unsubscribe. You’ve got to wonder why.

Are they afraid you’re going to sell them something? Maybe. If you’re building a list of online marketers, you’ve really got to wonder about their thinking. After all, don’t they want to learn about marketing? And isn’t getting on other people’s marketing lists a good way to learn?

Anyway, here is the trick to reducing these immediate unsubscribes no matter what your niche is:

On the letter that new subscribers get, remove the word “subscribe” and all of its variations.

You know the ones: “Thank you for subscribing,” or “You are now subscribed,” or “If you did not subscribe, please click here,” etc.

Whether the word is coming from your autoresponder or from you, get rid of it. Talk about the lead magnet and how to download it, but do not talk about their subscription.

Try this for a month, and then compare and see how much your unsubscribe rate has improved.

You’re ‘Buying’ Your Sales – You Just Don’t Realize It

Every sale you make is a sale you have somehow purchased. And once you get your mind around this, marketing will become a lot easier.

You're Buying Your Sales - You Just Don't Realize It

Free traffic? There is no such thing. Maybe you didn’t spend money to get the traffic, but guaranteed you spent time.

Sales from affiliates? You spent time recruiting them and you are paying them a commission on each sale.

Sales to your own list? You bought those customers from the method you used to get them on your list, warming them up, getting them to trust you, etc.

You are always investing SOMETHING to make a sale.

Which is why, if you haven’t already, you need to learn to make $1.50 on every $1 of advertising you spend. By spending money on proven methods to get sales, you can rapidly scale up.

You spend $1000 on Facebook ads and make $1500? Congrats, you now have a sustainable business. Rinse and repeat and repeat and repeat.

This is the ultimate goal – to stop spending your time and start investing your money to get sales.

After all, you only have so much time, and every minute is precious.

But when you can make money every time you invest money – NOW you are truly a marketer, and that six and seven figure business is just around the corner.

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