Home Business Ideas and Opportunities

Practical Tips for Building Adsense Websites

Google Adsense has changed over the years but it remains as one of the most reliable and efficient ways to earn cash online. It also offers a solid method of using advertisements to earn money. Since most of the technical work is done by the company, website owners simply have to strategize carefully in order to make their sites compatible with high-paying Google ads. But since much of the control over which ads are placed on your website is out of your hands, can you truly build an Adsense-ready website? We look at the ways you can make this possible:

Build a site with Adsense in mind.

In a vast marketplace called the Internet, there are some happy accidents. A few blessed site owners were just happily typing along, providing great content in their industry-specific sites and lo and behold, Google Adsense came a-calling. Not only that, Google liked their sites so much it even placed high-value ads just to show its appreciation.

But like we said, these are happy accidents and if you rely on them, you have a 50-50 chance of succeeding. If you truly want to build an Adsense website, you have to make sure your efforts don’t go unnoticed.

To build a site designed for Adsense, follow these steps:

Focus on providing content.

Not just plain content but good, high-quality content. The kind that people will want to read, the kind that attracts other sites. The key considerations here are relevancy and value. Google Adsense is notorious for being picky about the websites it places ads with.

Putting up a website with some high-quality content. will not cut it. Your site has to offer consistently great content. So polish up your copywriting skills, research your articles, post useful write-ups or if you haven’t got the time to do it, hire someone to provide content for your website.

Also, if you want to build an Adsense website, don’t build a directory site. Google Adsense ads are rarely placed here.

Be in good company.

Google places value on the types of links your website has. The better the links are, the higher your website’s value. Think of it as getting the thumbs up sign from recognizable and respected people in your industry. This, in spite of the fact that you yourself are not as famous as they are. Once Google reviews your website for Adsense, they will find excellent links and let you run quality Adsense ads.

Put value in the structure of your website.

Other than content and links, a Google Adsense website is a well-constructed piece of work. If your pages often hold up a sign that says, ‘Under Construction’, Google won’t bother with you. Try to eliminate or at least minimize any broken links and build a website that is well-designed and easy to navigate. A website that is easy to use is also attractive to visitors, who will otherwise leave in a huff if your website proves to be difficult and unfriendly.

Work with keywords that make more money.

Some keywords cost just 5 cents while others can cost from $10 to $20 per click. These are the keywords you should go for. Imagine having 1,000 visitors clicking on a 5-cent ad versus 500 clicking on a $20 ad and you have an idea of the value of using the right keywords and phrases on your site.

Follow Google Adsense policies.

Google has restrictions on certain issues, including sexual content, lewd language and materials that are unreliable. Check out their policies to find out within what boundaries you’ll have to work. If you don’t meet certain criteria, all your hard work will be ignored.

Optimize your website.

The more relevant you are to a certain topic or industry, the higher your chances of getting noticed. To build an Adsense website, focus on producing content and building links that increase the relevancy of your site. This helps place you in high rankings for search engine results. Produce content that will get you noticed and try to keep your offerings original. Original content has a better chance of getting good reviews than re-published ones.

Draw in targeted traffic.

If your site is all about football and you want to increase your relevancy for Google Adsense ads, your best bet is to attract traffic that likes football. They are more likely to click on your ads than people who aren’t interested in your topic. Getting targeted traffic will help raise your revenues and help you earn more from your Adsense website.

Money is online. Make It! Live It! Believe It!

So you have decided to make money online, right? Well actually you are not alone, thousands is not millions of people all around the globe are hoping to get a piece of that lucrative money making pie. It is not easy and not really that hard to do. Some people think that it is easy just because it is online. Others think that it is hard because there are a lot of scams and fraud over the World Wide Web, which makes it hard to spot a legit one.

It is a YES and it is also a NO. Yes it can be very easy especially if you do it right and you learn from legit experts. No it is not that very easy especially if you think that you can just do it with just a couple of simple clicks. Businesses are not done that way traditionally or online.

A successful online business is very similar to traditional businesses in terms of hard world and dedication. You have to invest not only your time and your knowledge, but you also have to invest money too. But that does not mean that you can just join any of the online marketing programs that cross your path. Research is still a key factor in this type of business.

So why do people let themselves be enticed in making money online?

Maybe you should also ask that question yourself, and answer is as honestly and as objectively as you possibly can. Here are some of the most popular answers:

Simply because they want to achieved financial freedom.

Simply because they woke up one morning and they just hate their 9 to 5 jobs.

Simply because they want to spend more quality time with their family.

Simply because they want to buy things that their 9 to 5 jobs don’t normally afford.

Whatever your reason is, for wanting to embark and hopefully succeed in seriously making lots of money online through any form of online business program, then do not let anybody stop you, you have to make it, live it, and believe it.

So What Do I Need To Know?

Set your goals first and devise a plan. How much do you really want to earn online? Is it for additional income only, or do you intend to make a career out of online marketing? You have to decide that from the start. It would really help to list down all the things that is in your head and put it where you can always see it, to remind you that you have a mission or a certain purpose in life that you need to fulfill.

Now, it is good to have a plan but it is even better to have a timetable built around that plan. You have to think ahead and know how much time you need for you to reach the goals that you set. Mark that date and do not forget it, it is something to look forward to, which can give you a sense of personal motivation.

You also have to know that a lot of people failed before you, but that does not mean that you will fail too. They probably failed because they did something wrong. You should not underestimate the potential of online business, because if you treat it lightly, you will most likely not succeed at all.

Some of the best online marketers on the World Wide Web did not hit gold the first time, and they also had their share of failures, mistakes, and a lot of bad things. But that did not stop them from pursuing a career worth trying for. It may have taken them some time to succeed but I bet that it must have been one of the sweetest moments in their life.

That is actually why online marketing business has such big potentials, simply because the very people who failed before and are successful now and are the very same people that are now marketing their secrets on how they are making money online. You simply just need to follow their path, and there will be no fear of failure because there is no room for any.

At the end of the day, you are exactly where you want to be, because you make your own destiny.

Advantages and Disadvantages of The Plug-In Profit Site

Here is an article reviewing the*
Plug-In Profit Site

Advantages and Disadvantages of the Plug-In Profit Site
by Suzanne Morrison

The Plug-In Profit Site is a popular business opportunity and over 20,000 people have joined over the last 5 years or so. I was one of these people, hungry to make money online but with no idea how to do it.

Four years on, I am a bit older and a bit wiser and I have become one of the lucky few who is earning enough online to quit my job and start working full time in my pajamas.

If you are wondering “is the
Plug-In Profit Site
right for me?” or “what are the pros and cons of this opportunity?” then this article should help answer your questions.

While this was the perfect opportunity for me to get started with, I do recognize that everyone is different and what worked for me won’t necessarily work for you. To help you get a better understanding of this opportunity I will start by summarising what it is all about and then go on to explain what the advantages and disadvantages are.

In a nutshell the Plug-In Profit Site is a home based business opportunities website created by Stone Evans, promoting five different home business programs. At the time of writing these are Domain Cost Club, Success University , Strong Future International (SFI), Empowerism

The site is free as long as you host on Host4Profit and you can choose whether to join all five programs or just a subset of them. Some of the opportunities are free to join whilst others charge a fee.

When you apply for a Plug-In Profit Site you will receive a home business website, a series of autoresponder messages to follow up on your subscribers, access to a helpdesk and a member support forum plus a “30 days to success” training guide.

Advantages of the Plug-In Profit Site

(1) Residual Income – all the programs promoted on the
Plug-In Profit Site
pay residual income which means that by making one sale you can receive a commission every month. An example of this is Host4Profit hosting, which pays $10 commission per month for every customer you sign up, for as long as they remain with Host4Profit.

(2) Website Built within 24hrs – as long as you submit all your information correctly you will receive your website within 24hrs or less. Normally when you build a website there is a long period of research and it takes a lot of time and effort or money to built the site. With the Plug-In Profit site you can get started promoting your site straight away without having to worry about this.

(3) Customizable Site – as long as you know some HTML or are able to use a free website editor such as NVU you can make changes to your website. This could include adding or removing programs, adding an introduction or photo or adding new pages. Alternatively there are affordable services available from various people to enhance your website e.g. by changing the color, adding new pages and products or optimizing it.

(4) Top Notch Support Network – you will receive a day by day training guide, access to a members support forum and a support help desk. If it is one on one mentoring you are after then a group called PIPS Power Group can provide online coaching at an affordable price.

Disadvantages of the
Plug-In Profit Site

(1) Many of the programs within the Plug-In profit Site are MLMs (Multi Level Marketing Programs) which means that you will earn a proportion of the commissions for every person that signs up under you. I personally don’t see this as a problem but many people do not like MLMs so I have included this as a disadvantage.

(2) You are not going to make money overnight. Unless you are an experienced internet marketer with a well established website or a big list it is unlikely that you will make money overnight or within the first few weeks. There is a learning curve and you will have to spend some time and effort promoting your website.

(3) Some technical knowledge required to change your website – although your website is fully customizable you do need to either learn some basic HTML OR use a web page editor like NVU to make changes to your website. You also have the option of paying someone to make changes to your webiste. If you do not want to make any changes yourself or pay to have someone make changes it will be more difficult to have success with this website.

(4) It is not free – although the site will be built for you for free, the minimum running cost is $15 a year plus $24.95 per month for hosting. If money is tight and you can barely afford to live then this is not for you.

These are the main advantages and disadvantages of the
Plug-In Profit Site
. I hope this balanced review of the
Plug-In Profit Site
will help you to decide whether this is the right business opportunity for you.

About the Author:
Suzanne Morrison works from home full time on the internet. She is the webmaster of http://www.homebiz.com and an online mentor at the PIPS Power Group – http://www.pipspowergroup.com

Mistakes Made In Email Opt-In Usability

The reader needs motivation in order to subscribe for emails from a company. This is the very first step towards increasing the email opt-in rate. The website should have display the benefits of subscribing. Simple, nondescript boxes inhabit the homepage which say ‘Subscribe to the company’s newsletter’ and nothing more than that. There is lack of reason why the user should sign up unless they already find the content of the website interesting. It is agreed upon by many that the content should be kept basic. But how basic is the question. Lonely sign up boxes are a big no-no. There should at least be a brief promotional line which gives a specific and concrete benefit that would get the reader motivated to fill the box with his email address and click on the sign up button. The promotional matter should answer questions such as ‘Why should the reader sign up for the newsletter?’, ‘What are the solutions being offered by the newsletter?’, and ‘Is the newsletter focused and specific, concentrating on the needs of the reader?’
The same technique is to be used with the type of words and language being used in the promotional copy or more better, on the complete website. The links should be clear and shouldn’t have any empty, vague or generic matter. The content should be able to solve the problem which the reader is looking forward to be solved. The readers must be offered with back issues and sample to give them a good idea about what they can expect from future newsletters they will be receiving.
After the reader signs up, many of them receive a big nothing. They get big blackness and dead silence. The subscriber wants something to happen in his inbox immediately. Therefore, it is a good idea to send a welcome email right away which can include the latest newsletter or sample of the best newsletters. Try to include some email-special offer. At the end of the message tell them they will be expecting such great offers and newsletter in a short while. The new subscriber should feel that he has joined the club and has already received some benefit. He should feel the signing up process worth the effort. The welcome email also does the job of confirming email, which checks for the validity of the email address.
On one hand there are people who have barely any motivating information on their website and on the other there are people who have too much information on their website. The information is not organized and the users are overwhelmed with innumerable choices. If the company has too many things to offer, it should narrow them down by grouping them into categories. On the basis of these categories, the newsletters too must be sent out. The newsletters should have specific content and any new material posted on the website should be posted in just a link and not more than that.
The last thing which puts off the subscriber is asking too many questions. In the sign-up page they are asked for their email address only. Next they are linked to the preference page, followed by twenty more pages. This is a really blown opportunity. Initially, it is good to keep it sweet and short by asking information like first name, last name, and email address. Then send them a confirmation email where they can click the link for making choices. Marketers should know where to draw the line. A box asking just for the email address is a great way of not getting any subscription.
Charles Kaluwasha is passionate about helping thousands of people around the Globe make a difference in their lives by starting and running a successful home business. To subscribe to a Free Home Business Secrets Mini- Course and find the best home based business ideas and opportunities visit:

Understanding List Fatigue and List Churn

Email list dies a slow but steady death if action isn’t taken from time to time. For most of the companies, fifty percent of their subscribers leave them every year. Everyone uses their click, conversion and open rates in order to measure their email program’s success. But they fail to measure the size of their and quality of their email list. Email list hurdle rate is the new metric to be considered, along with the other old ones, in order to keep the list growing.
The email list hurdle rate determines the loss rate from the email list which needs to be overcome for the list to grow. It gives the exact number of new subscribers to be attracted in order to replace the old ones which have either left the list. The other stumbling blocks to be tackled are list churn and list fatigue.
List churn is the percentage of subscribers who have left the list during a certain time period. This is measured either monthly or annually. Out of this only three percent constitute of people who have unsubscribed from the list. Other thirty percent constitute of email addresses which have been lost to hard bounces every year. The subscribers can either enter their email address incorrectly when signing up or the emails addresses might no longer be valid, causing the emails to bounce. The rest of the percentage constitute of people who have reported spam complaints. Even the biggest legitimate permission marketers get spam complaints.
The list churn rate can be calculated monthly by looking at the email performance reports. The yearly lost subscribers can be calculated by adding up number of unsubscribed, hard bounces, and spam complaints. The total should then be divided by the current size of the list to find out the list hurdle rate. Calculation of the list hurdle rate is very important for the annual planning process and for forecasting the revenues. If this metric isn’t considered a lot of explanation is due to your boss if you fail to achieve the required list growth goal. The list churn rate can be improved by reducing the number of spam complaints and bounces.
List fatigue deals with the subscribers on the email list which have hibernated and have become inactive for quite a while. These people haven’t unsubscribed, but have stopped reading the emails and interaction. Therefore the un-subscription rate cannot give a clear picture about how the readers feel about the company’s emails. The most common cause of list fatigue is irrelevant offers, over mailing and newsletter content which dose not deal with the interest of the reader.
The percentage of the inactive subscribers should be calculated to figure out the list fatigue. People who haven’t clicked or opened not even a single email over a certain period of time should be counted. Usually thirty to fifty percent of an email list becomes inactive annually. There can be a variety of reasons cause of which these people are receiving your emails but aren’t unsubscribing. Major reason is because your mail can be going directly to their bulk folder or because your un-subscription link isn’t working. So there can be a possibility that out of the fifty percent, forty percent are inactive and the rest ten percent are busy, on vacation, or just not motivated enough by the subject line or email content. Small surveys can be conducted to understand the changing needs of the subscribers.

These sleeper subscribers need to be activated from time to time by giving them spicy stuff like special offer, different newsletter outlook, interactive tools, etc. On one had the old subscribers must be re-energized and new subscribers must be added from time to time. Otherwise the list gets shorter and shorter. Resources must be obtained and plans must be established in order to get the targeted list growth rates. The ratio of inactive subscribers must also be reduced and slowed down.
Charles Kaluwasha is passionate about helping thousands of people around the Globe make a difference in their lives by starting and running a successful home business. To subscribe to a Free Home Business Secrets Mini- Course and find the best home based business ideas and opportunities visit:

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