Home Business Ideas and Opportunities

Offline Promotion Strategies 101

Offline Promotion Strategies 101
Copyright © Stone Evans, The Home Biz Guy
http://getresponse.com/t/10081063/653248/173743366/

No business can survive the long run without some form of
consistent advertising. As a result, most business owners will
eventually consider using advertising to promote their business.

The toughest part of the advertising equation is in determining
where and how to spend your advertising dollars. If you do it
wrong, you could plunk down your entire advertising budget and
receive absolutely no return on your investment. But, if you do
it right, your advertising could continue to bring a nice return
for years to come.

HOW DO I MAKE THE RIGHT ADVERTISING DECISIONS

In order to make good decisions concerning how to spend your
advertising budget, you must first have a good understanding of
the different types of advertising and promotion available and
what can be expected to be achieved by each.

· You must understand which markets the different media`s can
reach.
· You must understand the demographics of the media`s
consumers.
· You must understand the buying habits of the consumers
reached through the media.

WHAT OFFLINE ADVERTISING & PROMOTION MEDIA`S SHOULD BE CONSIDERED

The media`s that people think of most often are television,
radio, newspaper and magazine advertising. Of course, these are
the big boys that big businesses use regularly.

Other methods of promotion include trade shows, press releases,
direct sales, telemarketing, word of mouth, branding and
billboard advertising.

CONSIDERING THE BIG MEDIA OUTLETS

The big boys of advertising media`s generally cost big bucks.
Given certain circumstances, the big media`s can be bought for
very little money.

Take for example, television, radio and newspapers cost big
bucks during their prime times, but can be bought for pennies on
the dollar during non-primetime hours.

Television primetime is between 7pm and 10pm. Radio primetime is
between 7am and 6pm. With newspapers, the primetime is
Wednesdays and Sundays.

If you intend to hit a media during prime time, get ready to
drop some bucks. Primetime means that you will be able to hit
more consumers during these times. So, in most cases, a
primetime buy will enable you to reach more people with your
advertising.

Non-primetime hours can still deliver a lot of eyes and ears to
your message, and sometimes, these off-hours can be bought for a bargain basement price.

GETTING MILEAGE FROM EVENTS

Trade shows and press releases are more event-driven. The trade
show is the event, while the press release generally exploits an
event.

Trade shows are an exceptional tool when you deal directly with
potential sellers of your products or services. Other shows are
directed at the consumer, and those can be very valuable avenues
for sales as well.

The press release is aimed towards gaining attention for a
business by distributing newsworthy information about the
business.

Sometimes the appearance of a business at a trade show or other
show can provide the necessary angle for a press release. But
most often, a successful press release will actually require
more noteworthy information than the appearance of a business at a show.

Yet, even the most mundane of information could be spiced up to
give the real air of importance necessary to get your press
release read and printed.

The great thing about a press release is that might permit you
to get relatively inexpensive promotion on television, radio,
newspapers and magazines; for far less than what it would cost
you to buy advertising in those same outlets.

UTILIZING A SALES TEAM

Depending on what type of business you run and the consumers you are trying to reach, you might find direct sales and
telemarketing to be very lucrative ways to drive sales to your
business.

Both are very similar in nature. Direct sales can be very
expensive, as it requires a great investment of time to
accomodate. Telemarketing seeks to minimize the time
expenditure, but it often leads to a smaller degree of respect
and attention.

Depending on your product or service and always depending
upon the people you employ to the task each method will be
more suited to each business on an individual basis.

BRANDING YOUR BUSINESS

I grouped branding and billboard advertising together in my
original list for a reason. I did this because billboard
advertising serves most businesses best by helping to support
the process of branding.

Branding is the process of establishing your business as the
supplier of a certain product or service, or in emphasizing a
certain USP (Unique Selling Proposition) as it pertains to your
business.

If branding and USP seems to be a confusing concept, think about
Wal-Mart and their tag line: “Always Low Prices, Always.”

Think about Ford Motors, “Quality is Job One.”

Think about the Visa Card, “It`s Everywhere You Want To Be.”

You see, these top corporations have managed to make their USP
part of their branding.

Even if you are only competing in a local marketplace, your USP
can and should fit snugly into your branding strategy.

NO MATTER THE MEDIA OR METHOD

Whichever method or media you should choose to employ in your
advertising and promotion, you should become knowledgable about your market, and the consumers reached by each media. It is important to understand which consumers can be reached by a
certain media, and in what quantities.

However you choose to spend your advertising dollars, you should always track the results of your promotional efforts. Failing to track successes and failures will ultimately lead to the failure of a business.

When you know whom you are trying to reach and how you think you might be able to reach them, you will begin to learn how to use advertising and promotion to make your business successful. That is a good thing after all, that is why you got into the
business in the first place, isn`t it?

About the Author:
—————————————————-
Stone Evans helps ordinary people all over the world make
money online with affiliate programs. If you can follow 3
easy steps, you can get your own customized website,
autoresponder (email follow-up software) and pre-written
email marketing campaign professionally designed and
installed and ready to pull in profits for you in 24 hours
or less! See details at and sign up today at:
http://getresponse.com/t/10081063/653248/173743366/
—————————————————-

* You have permission to re-print this article on your own
website, newsletter or blog as long as you leave it intact
including the full text and “About the Author” box. Thanks!

Charles Kaluwasha
http://getresponse.com/t/10081064/653248/173743366/

P.S. Making money online is easier than you think… Start
NOW with The Home Biz Guy’s Plug-In Profit Site service at:
http://getresponse.com/t/10081063/653248/173743366/

LifeOnTheNet7.com
61 bird grove,stokes valley,lower Hutt.
Wellington
5019
New Zealand

Internet Promotion Techniques 101

Internet Promotion Techniques 101
Copyright © Stone Evans, The Home Biz Guy
http://getresponse.com/t/10151007/653248/173743366/

Did you realize there are only three types of online
promotion?… This statement may seem odd and even untrue in
your mind, but I am speaking in more general terms than you
might be thinking.

Let me explain.

The three types of promotion are Junk, Active and Passive
promotions.

JUNK PROMOTIONS ARE MONEY PITS

Junk promotions are those that seem to produce results, but by
their very nature are really only illusionary promotions.

For example, let me begin with FFA (Free For All) pages. You
might find yourself subscribing to a submission program that
tricks you into believing you are submitting your links to tens
of thousands search engines.

According to the Open Directory website, they have only approved
1705 search engines and directories for inclusion in their
database (http://getresponse.com/t/10151008/653248/173743366/

I like using the DMOZ directory as an example because submitted
links are tested by human beings with integrity, for the honesty
used in site description. Search Engine Watch and other search
watchers tend to show fewer than these 1705 engines, primarily
because a lot of the engines provide very little value.

Yes, you can submit your URL to a FFA page, but FFA’s usually
only permit 100 or 1000 links on their page at any one time. So,
if ten thousand people are submitting a link to an FFA page on a
daily basis, then the average life of your link is between seven
minutes and 144 minutes. I suspect the actual number of
submitters is much higher and the results are much worse. Given
that few people surf FFA pages, the chances of your submission
being of any real value is practically nill!

Most of the people telling you that you can submit your site to
tens of thousands of search engines are truly only submitting
your site to FFA pages! Beware of the false promises.

Another junk promotion method is Safe Lists. A safe list is a
mailing group that is signed up to be received by people who
want to submit their own ads. Now, most safe lists have
thousands of subscribers who are able to submit their ads daily
or weekly. The person signed up to receive the list will receive
anywhere from twenty to 140+ messages a day from the list. These
messages will be received by people only interested in promoting
their own thing who do not have the right motivation to open,
let alone read Your Advertising. As a result, thousands of
messages go out daily or weekly that will never be seen by
anyone but the sender of the ad. Where is the value in that?
There is none.

ACTIVE PROMOTIONS

Active promotions are the type that require you to go out on a
daily basis or a weekly basis and put out your advertisements.
With active promotions, you will either place your advertising
or you will not sell your products or services. Your choice is
simple — work or starve.

Examples of active promotions include Pay Per Click Search
Engines (PPCSE’s), Direct Email, Ezine Advertising, Solo Ezine
Ads, Newsletter Publishing, Ezine Ad Swaps, Classified Ads,
Auctions, Site Sponsorship and Banner Ads.

Some people are able to utilize these methods very productively,
while others are destined to drop their money into the
bottomless pit of failed Internet promotions.

PASSIVE PROMOTIONS

Passive promotions are those promotions that can continue to
provide results for you long after you have invested the work to
make them available to the Internet community.

Examples of passive promotions include: Link Exchanges,
Articles, Ebooks, Content Exchanges and Writing Testimonials for
others.

Let’s look at articles as a solid example of my point.

You are reading an article that I have written to promote my own
business. This article is timeless and therefore could have been
written five years ago and still have been as valuable as it is
today.

Due to the fact that the article is timeless, it can and will be
placed in newsletters/ezines and their accompanying online
archives, on websites and in ebooks for many more years to come.

As a result, this article will continue to serve me well beyond
the time in which I wrote it and submitted it to publishers and
webmasters for public consumption and publication.

This is the best example I can give you of an excellent passive
promotional method.

AVOID THE MONEY PITS

Many try and even fewer succeed to conquer the Internet and to
produce their dreams of online wealth.

My hope is that you will be one of the people who conquer the
challenges before you and to make a nice living while working
online. It will take drive, determination, study plus trial and
error, but you can make it work for you.

Please continue to educate yourself so that you can avoid the
money pits – instead, strive to find the money barrels. It can
be done. I am living proof.

About the Author:
—————————————————-
Stone Evans helps ordinary people all over the world make
money online with affiliate programs. If you can follow 3
easy steps, you can get your own customized website,
autoresponder (email follow-up software) and pre-written
email marketing campaign professionally designed and
installed and ready to pull in profits for you in 24 hours
or less! See details at and sign up today at:
http://getresponse.com/t/10151007/653248/173743366/
—————————————————-

* You have permission to re-print this article on your own
website, newsletter or blog as long as you leave it intact
including the full text and “About the Author” box. Thanks!

Thank you!

Charles Kaluwasha
http://getresponse.com/t/10151009/653248/173743366/

P.S. Making money online is easier than you think… Start
NOW with The Home Biz Guy’s Plug-In Profit Site service at:
http://getresponse.com/t/10151007/653248/173743366/

LifeOnTheNet7.com
61 bird grove,stokes valley,lower Hutt.
Wellington
5019
New Zealand

Children in the home Business Environment

Children in the Home Business Environment
Copyright © Stone Evans, The Home Biz Guy
http://getresponse.com/t/9966517/653248/173743366/

Operating a home business is seldom easy and interruptions come
in all shapes, sizes and forms.

Between the family, friends and neighbors who call or come by,
and the telemarketers who insist on ringing your number off the
hook, getting through the workday can be a real challenge.

When you introduce children into the home office environment,
your productivity and patience can be seriously tested.

For example, right now my three-year old daughter is pulling on
my shirt and begging me to read her a story. Clearly, Im in the
middle of something important here, but how can I say no to
those eyes? Ill be right back…

Ok, that wasnt so bad was it? Shes happy, Im happy (having
bonded with my daughter) and now Im back to continue my
conversation with you 🙂 Whats the lesson here? Flexibility
is a major key to balancing your home business priorities with
your familys needs.

I can tell you from first-hand experience that maintaining a
deep level of concentration on work in a home business for long
periods of time is next to impossible. Naptime does offer some
reprieve, but any break from the kids is usually short lived.

Even with older children, summertime introduces new challenges
with kids running in and out of the house all throughout the day.

I would like to share with you some of the tips I have
discovered to help manage your home office with children in your
midst. Since children of different ages pose different
challenges, I will present my tips in terms of age groups.

OLDER CHILDREN AND TEENS

We will look at older children first since they pose the least
challenge to our work productivity.

Children, who are old enough to understand the idea of schedules
and chores, are old enough to understand the needs of your home
business. Explain to your children that you do your work at home
so that you can be near them when they need you. But also be
sure they understand that you must do your work so that you will
have the money necessary to keep your house, feed the family and
to provide them with money for entertainment.

Once your children understand the necessity of your work, then
outline a work schedule and explain it to them. Do make sure
they understand that emergencies are definitely an acceptable
reason to interrupt your work. Then make sure they understand
that between hours x and y, you will be doing work — and then
hold them to respecting your schedule.

INFANTS

Infants will never understand your needs for work. But
fortunately, babies do well under a schedule or routine. Instead
of expecting your child to work around your schedule, schedule
your work around the needs of your baby.

It is simple. Babies eat, sleep and poop. Sometimes they play.
Fortunately, babies sleep more than they do anything else.

Naptime offers the best advantage for getting your work done.
Get your baby into a routine of eat, sleep and play, and you
will experience unexpected levels of productivity.

TODDLERS

If you have a toddler running around the house while you are
operating your home business, then you may find that your hair
turning gray or disappearing altogether. But, gray hair is a
sign of character, right. 😉

I am venturing to guess that the person who devised the door
lock for the inside of the house did so because he had toddlers
in his own home. Inside door locks should only be utilized when
you are making that important phone call and your toddler is
screaming for your attention. At all other times, your door
should remain unlocked with your door open.

Develop a routine with your children for meal times, naptimes,
and play times. Work these times into your work schedule and
adhere to them. If you fail to keep appointments with your
children, your children will have less respect for your work and
do more to prevent you from the completion of your work.

Don`t be afraid to let your children sit in your lap while you
are working. It helps them to feel wanted and it helps them to
be a part of your daily life. There are times when it is okay
for them to be sitting in your lap while you work, and at other
times you need them out of your lap. Don`t be afraid to tell
them to get down and go play or read a book so that you can
resume your work.

Permit your children to have their toys in your office. Often
they will sit contently and play while you work. Just knowing
you are near is enough to keep them happy.

Be prepared to take an hourly break to deal with your toddler.
Try to do potty breaks at your hourly break and to do drink
refills. This can help your child grow into a routine that will
work well with your home business. At each break, spend a few
minutes with your child giving hugs and kisses and talking with
your child about what he or she wants to talk about.

Toddlers don`t always do well with the routine, so be prepared
to take a few minutes when needed to give the attention that
your child so desperately needs in the moment.

IN CONCLUSION

I hope these tips serve to help you in the challenge of
operating a successful home business.

My home business permits me to fulfill my financial obligations
*AND* see my children grow up. I would never contemplate trading
my home business for another kind of business. Even with the
added challenges of dealing with toddlers in my home office, the
upsides far outweigh the downsides.

Growing my own home business with children around has definitely
given me a new respect for all people who successfully run a
home business with kids in the work environment. I tip my hat to
you… You deserve it!

About the Author:
————————————————————
Stone Evans helps ordinary people all over the world make
money online with affiliate programs. If you can follow 3
easy steps, you can get your own customized website,
autoresponder (email follow-up software) and pre-written
email marketing campaign professionally designed and
installed and ready to pull in profits for you in 24 hours
or less! See details at and sign up today at:
http://getresponse.com/t/9966517/653248/173743366/
————————————————————

* You have permission to re-print this article on your own
website, newsletter or blog as long as you leave it intact
including the full text and “About the Author” box. Thanks!

Charles Kaluwasha
http://getresponse.com/t/9966518/653248/173743366/

P.S. Making money online is easier than you think… Start
NOW with The Home Biz Guy’s Plug-In Profit Site service at:
http://getresponse.com/t/9966517/653248/173743366/

LifeOnTheNet7.com
61 bird grove,stokes valley,lower Hutt.
Wellington
5019
New Zealand

Advertising Your Home Business on budget

Advertising Your Home Business on a Budget
Copyright © Stone Evans, The Home Biz Guy
http://getresponse.com/t/9884220/653248/173743366/

When you are starting out in a new home business and no one
knows who you are, one of the greatest challenges you will face
is how to drum up new business.

If there were not people in your community or marketplace that
you knew who needed your products or services, you probably
would not have started your business to begin with. But, once
you have talked to those who you personally knew who needed your
what you offer, then your next task is to find others who will
help keep your doors open.

Many people know that they must turn to advertising at some
point in the future, but they hope that day will be long down
the road. For some, this utopian concept will come to fruition.
But for the rest of us in the real world, we must come up with
creative solutions for meeting our home business advertising
needs while working within our budget.

Most people have a misconception about having to spend lots of
money in order to advertise their home business. When you start
out, you honestly will not have much money available for
advertising, and if you do, you should still spend it wisely.

Before you jump headfirst into the world of advertising, let me
share some of the lessons I have learned concerning this most
important topic.

LESSON #1

It does not have to cost an arm and a leg to advertise your home
business, unless you fail to plan and fail to test.

As much as is possible, you should always test your advertising.
If you jump in and start dumping tons of money in to advertising
without first testing your advertising, you might find yourself
broke and without sales at the end of the road. Most people who
commit this error write off their failure on the home business
they chose or the economy or any of a hundred other excuses.
But, if they are unwilling to take responsibility for their
mistake, they will never learn from their mistake. Don`t let
this be you.

LESSON #2

All testing should be done in blocks. If you begin to advertise
simultaneously in newspapers, radio and television, how will you
know which advertising is bringing people to your cash register?
You won`t. All you will know that something might be working,
but you will not know what is actually doing the trick.

Even if you tell people in your advertising to tell you how they
found you, my experience shows that fewer than 10% of the people
ever will tell you anything — and those people who do may not
even get the facts straight! You cannot rely on your customers
to tell you what advertising is working for your home business.
You must put in the extra effort to know for yourself.

LESSON #3

Only when you have a proven and solid advertising portfolio
should you venture to drop big bucks in an advertising campaign.
Even then, you should be careful to keep further measurements to
determine how much the maximum advantage of an ad would be.
Sometimes you might be able to reach ten times as many people,
but depending on the kind of media and other factors, the
additional exposure will only generate twice as many sales. Keep
your eye attuned to situations like this to get the most from
your advertising dollars.

LESSON #4

As Lesson #3 illustrates, sometimes your best advertising
investment may actually cost you less money. When you are first
starting out, whether you are running a home business or a
business outside of your home, you need to be able to get people
talking and thinking about your business.

If you are busy testing ads in media`s such as the newspaper,
magazines, radio, and television, you need to learn ways of
promoting your business that do not require large cash
expenditures. A few examples are:

· Word of Mouth
· Business Cards
· Press Releases
· Non-Primetime Ads on Radio and Television

Here is more information about each type of low-cost advertising:

WORD OF MOUTH

This of course is the cheapest kind of advertising on the planet
— it does not cost you anything. Ask your customers if they
know anyone who could also use your products or services. When
they are happy with your offerings and service, they will be
willing to tell you whom you can contact, and they will pass the
word for you.

BUSINESS CARDS

You can usually pick up 500 business cards for about $20. When
you do, hand them out. Do not give more than a couple of cards
to each person. If they need more cards from you, they will ask.

Some people are known to network with others on a regular basis.
Some of these people are also known to be always looking for an
extra few bucks. With these people, you can suggest to them that
if they write their name on the back of one of your business
cards and the card is presented to you, then you will pay a
referral fee to them. You do not have to offer much —
sometimes one dollar is enough. Look at your home business and
your offerings and decide how much would be a good referral fee.

PRESS RELEASES

Press Releases are a good source for generating news about your
home business. The business editor at your local newspaper is
always on the lookout for a good business story to fill the
business news section of the newspaper.

Of course, the business editor understands the economics of
running a paper and is more inclined to run your story if you
buy advertising in his/her publication, but will still print
stories for special events and openings.

The important thing to remember about Press Releases is that it
must be constructed in the form of a news story. Even if you are
a sole proprietorship, quotes from you should be written in a
third person format: John Doe said, “Your quote here.”

A Press Release should pack the most important information at
the beginning of the copy, and leave extra details towards the
end.

You should always provide the reporter who gets the task a
simple and easy way for him/her to contact you directly. Often
the reporter will want to contact you to get details that will
enhance their take on your story.

NON-PRIMETIME ADS ON RADIO AND TELEVISION

Believe it or not, some of the best rates for radio and
television are on the overnight and non-primetime venues. These
target times are not a total waste as they can easily keep the
infomercial people in business.

These off-hours are just less populated than the primetime hours.

Don`t be afraid to check your local radio and television rates
for non-primetime hours to see what bargains may exist. With
television, primetime is 7pm to 10pm. With radio, primetime is
8am to 5pm. This sure leaves a whole lot of hours available to
advertise your home business at discount rates!

IN CONCLUSION

When it comes down to it, there is a lot to understand about
advertising, but when you have the basic knowledge down pat,
everything will fall into place and bring more dollars to your
bank account.

About the Author:
————————————————————
Stone Evans helps ordinary people all over the world make
money online with affiliate programs. If you can follow 3
easy steps, you can get your own customized website,
autoresponder (email follow-up software) and pre-written
email m

arketing campaign professionally designed and
installed and ready to pull in profits for you in 24 hours
or less! See details at and sign up today at:
http://getresponse.com/t/9884220/653248/173743366/
————————————————————

* You have permission to re-print this article on your own
website, newsletter or blog as long as you leave it intact
including the full text and “About the Author” box. Thanks!

Charles Kaluwasha
http://getresponse.com/t/9884221/653248/173743366/

P.S. Making money online is easier than you think… Start
NOW with The Home Biz Guy’s Plug-In Profit Site service at:
http://getresponse.com/t/9884220/653248/173743366/

LifeOnTheNet7.com
61 bird grove,stokes valley,lower Hutt.
Wellington
5019
New Zealand

Your Home Business: Turning Pennies into Dollars

Your Home Business: Turning Pennies into Dollars
Copyright © Stone Evans, The Home Biz Guy
http://getresponse.com/t/9879806/653248/173743366/

Henry Ford taught us that to simplify the manufacture of
automobiles, that the best way to do so was to install the
assembly line. That one change revolutionized the auto
manufacturing industry permitting the industry to build cars at
a cost whereas the average person could afford to buy one.

The lesson we should take from this is that having the ability
to improve the process of getting the job quicker and cheaper,
without compromising the quality of the job being done, will
help catapult the person who simplified the process to the top
of his/her field.

Pennies saved in your home business can turn into dollars at the
end of the day, and dollars can quickly multiply into hundreds
or thousands of dollars over time.

Doubt me if you will, but let me ask you a question. Do you
think a saving of two fifths of a penny could make any real
difference in the profit margin of a home business? Of course
the right answer is “it depends on how many transactions are
done in a year, utilizing the savings of the two fifths of one
penny.”

You only have to think back a couple of decades to really
appreciate this question. Do you remember the nut that lived and
died in a Las Vegas hotel room? You know the one who was a
billionaire, and was so worried about germs that he died of
starvation? If you guessed Howard Hughes (1905-76), pat yourself
on the back.

Now Howard did not make all of his money on his two fifths of
one penny. He did however make a ton of money from his two
fifths of one penny. It seems Howard owned a can manufacturing
company. And one day, Howard`s team figured out how they could
make one minor change in the design of their food can to reduce
the amount of tin necessary to make a single can.

As the story goes — if my memory serves me correctly — the
reduction in tin usage equaled a saving of two fifths of one
penny per can. Howard — being the really smart businessman
that he was — decided that he would not be so greedy as to
keep all of the savings for himself. What Mr. Hughes did do was
to keep half of the savings for himself, and give the other half
to his customers. The incredible thing about Mr. Hughes decision
is that by saving his customers an extra one fifths of one cent
per can, he managed to take more market share away from his
competition — netting his company an additional and
substantial portion of the total market share in the canning
industry.

Let us return our thoughts to your home business. Have you ever
gotten the feeling of excitement — when you read something or
thought of something — that you could not wait to implement
this new idea? This could be one of those moments…

In every home business, there are certain processes that we do
over and again. Sometimes it may be possible to trim the time or
expense of a process which in turn will add pennies or dollars
to your bottom line. If it is a process that you do hundreds or
thousands of times per month, then your savings will multiply
into hundreds or thousands of dollars in monthly savings.

Imagine what running a home business was like BEFORE the
computer…

Before the personal computer, we had to hand type all letters
and invoices. Now, we can setup a letter or invoice that we send
out quite often, and we can save it in our word processor so
that when we need to use it again, we can print it quickly and
efficiently. There is no longer a need to type the document
again from scratch.

The computer has simplified our business communications and has
provided us the opportunity to reduce our costs of doing
business.

Think about all of the other processes that the computer has
enabled us to do for far less expense than what we could in the
past.

In this case, the computer is a tool that permits us to save
time and money.

So, my challenge to you is to begin examining the processes in
your own home business and look for ways in which you can save
yourself time and money. It is far better for you to contemplate
on this matter than it is for me to do so for you. Simply put,
you know your business better than anyone on the planet does.
Therefore, you are in a better position than anyone to find
those extra dollars that will decrease your costs and increase
your profits.

The extra pennies and dollars you could extract from your
business could spell the difference between success and failure
for your home business enterprise.

About the Author:
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* You have permission to re-print this article on your own
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including the full text and “About the Author” box. Thanks!

Charles Kaluwasha
http://getresponse.com/t/9879807/653248/173743366/

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