The Second Step of Success
Â© Charlie Page
It seems that there are more and more people today who
are targeting “newbies”. You’ve seen the ads and read
They sit in front of their fancy cars. They show you
videos of their new homes. They display screen shots of
their massive bank accounts.
Give me a break!
Everyone wants to show you how to make your “first
$1000″ online and many seem to promise that you will
never have to work or learn anything.
Just plug into their proven system, they claim, and you
can lay back and live the good life while their
marketing funnel or system or program does all the
As my good friend Paul Myers says, that’s what comes
out of the south end of a north bound bull.
It takes work to make money online. Hard work. Don’t
let anyone fool you about that.
But this article is not about the programs or their
owners – it’s about you.
It’s about the people who have tried and lost money
with the “programs”.
And it’s about those who have found some success with
affiliate marketing and now want to do more.
It’s about people who need to take the SECOND step
I believe there are four things that people need in
order to take that second step.
There are more than these four, of course, that a
person *could* do but I believe these four steps lay a
firm foundation for long term success online.
And that’s the goal – LONG term success. Not simply
“cash this week”.
If you want to get off of the opportunity treadmill and
start building a real online business of your own, then
you will want to read the information below carefully.
So let’s look at these “fab four” (are you old enough
to remember that one?) and see how they can work for
>>> KEY 1 – YOUR OWN WEBSITE
Ken Evoy had it right so many years ago – you *need* a
website of your own. Happily, there are tools that make
it easier than ever. Here are a few ideas.
Ken’s company (SBI) makes it very easy for anyone to
build a website.
Many web hosting companies offer templates that make
building a site quick and easy.
Content Management Systems allow you to log in and
create a site of your own that can have various
sections and will be neatly organized.
You can go it alone, as many of us did in the “old
days” and learn a product like DreamWeaver or
You can hire a person to build a site for you for a
very low cost now.
No matter how you choose to do it, you need a site of
your own. One that can change as quickly as you want it
to change, and one where you can promote anything you
want, any way you want.
>>> KEY 2 – YOUR OWN MAILING LIST
You may be thinking “if I hear another online guy say I
need a list of my own I’ll scream!”
Well go ahead and scream because here goes.
You NEED a list of your own.
Having your own mailing list is THE most important part
of your online success.
With a list you can share from your experience.
With a list you can promote ideas and products you are
With a list you can help others avoid the mistakes you
have made along the way.
With a list you can be a true joint venture partner.
With a list you can discover what other people need and
provide it to them and earn money in the process – a
But WITHOUT a list you will *forever* be at the mercy
I hope that does not sound cold or cruel because that
is not my intent. But it IS true.
If Yanik Silver or Alex Mandossian or Mark Victor
Hansen or Stone Evans had something they wanted to
promote how would they do it?
They would promote to their lists and then find other
list owners and offer them a percentage of sales if the
list owner promoted for them. That’s called a joint
They would buy ads in ezines that match their product
and make sales. That’s called ezine advertising.
They would offer articles to ezine publishers who would
run those articles free. That’s called article
OK – that’s enough.
If you want to progress online, you will eventually see
the light and begin building a list.
So why not start now?
>>> KEY 3 – YOUR OWN PRODUCT
You need a product of your own. Something that is
unique to you and that you have created.
But you don’t have to build that product from scratch.
First, WHY do you need a product of your own?
With a product of your own you keep all the money on
With a product of your own you can have affiliates do
the selling for you and only pay them when sales are
With a product of your own you can attract joint
venture partners and get into the inner circle of
active online marketers. And that is a good place to
With a product of your own you can build a mailing list
easily by offering a discount, free trial, more
Now, HOW do you create a product quickly and easily?
Here are three proven methods.
1. Conduct a teleseminar and sell the audio, transcript
or both as your own product. You could interview
someone outstanding in their field, have a roundtable
discussion or more.
2. Buy a product with “source code rights” and modify
it to make it your own. This is incredibly easy to do.
In fact, I wrote a book about it that you can find at
3. Hire someone on a service like eLance to write a
book for you or create a piece of software to solve a
common problem. Think that is too hard or expensive?
Think again. I know of people who spent a few hundred
on this and have made quite literally six figures from
>>> KEY 4 – YOUR OWN “SYSTEM”
We all seem to love the word “system”. In fact, if you
want to sell something online you almost have to have
the word “system” in the name or sales letter. And
But what is a “marketing system” anyway and how can you
A marketing system is simply using automation
everywhere you can.
Here are two examples.
1. Instead of sending a thank you email every time an
order is placed you set up an autoresponder to send
that message for you.
2. Instead of placing ads manually you set up a Google
pay per click campaign that runs every day but costs
you no more than $5 on any day.
These are only two examples of building a system. More
will follow in my next ezine.
You can dance around the mulberry bush all you want,
and goodness knows I did when I first started out, but
you will eventually find these things to be true.
You need your own website to say what you want to say
online, to sell your own product and build your own
Without your own product and list, you will forever be
marginalized to making a percentage of sales vs. 100%
on your own product and will forever be at the whim of
people who have their own list.
Without your own automated system you will end up
spending too much time at the computer and not realize
the full potential of doing business online, which
means not only lots of money but
the time to enjoy that
blessing as well.
And time to enjoy the fruits of your labor is a
beautiful thing indeed!
Charlie Page helps people succeed online. How can he
help you? Find out now at his main site or call his
toll free number. http://www.RealWorldTactics.com