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Affiliate Success Checklist

Affiliate Success Checklist
© Charlie Page
——————————————————

If you are not yet making a full time living online,
and want to, then you will like what this article
offers – practical advice to help you build a rock
solid foundation for success.

It all starts with something you have heard about, but
might not have yet mastered … affiliate marketing.

Do you understand affiliate marketing?

Do you know what is required to succeed as an
affiliate?

Most people don’t, which is a shame because this method
of making money online is very powerful indeed.

The reality is this – making money as an affiliate is
the easiest way to get started making money online.

After 10 years of working online I believe that
affiliate marketing is the foundation of most true
success stories, and can quite easily create a full
time income with little or no overhead or technical
skills.

And that is just too good a situation to pass up!

So let’s look together at what affiliate marketing is,
and then I will share my own “affiliate marketing
checklist” and provide a few *free* resources to help
you.

Sound good? Then let’s get started.

>>> WHAT IS AFFILIATE MARKETING ANYWAY?

Being an affiliate simply means that you sell someone
else’s product and earn a commission when you do so.

Webster’s Dictionary defines the word ‘affiliate’ this
way…

Affiliate: [verb] To associate as a member herself with the local club>

That’s exactly correct. When you become an affiliate
you are associating with the product or service you
will be selling.

You are loaning them your reputation.

Don’t forget that.

Every email you send, every contact you make, reflects
on you. And the company’s action will reflect on you as
well, so choose wisely.

So, being an affiliate is simply a fancy Internet way
of saying that you are going to be a commissioned
salesperson.

>>> DOES IT REALLY WORK?

Yes, it does. It is true that you can make very good
money with affiliate programs, but it is not automatic.

You must still understand the PROCESS of marketing and
do the work.

But if you choose great programs, do some of the work
(and take advantage of the tools they offer) you can
grow a powerful income in a short period of time.

It’s equally true that you can waste tons of time and
money on them and your reputation can suffer if you
don’t choose carefully.

That is why it is vitally important that you understand
as much as you can about any program you join online.
If it makes sense to you, it will make sense to others
to whom you offer the product or program.

If it does not make sense to you (and especially if you
are confused) the by all means *wait* until you fully
understand what they are offering.

Over the years I have developed a checklist of 10
things people need to know before taking the plunge
into the world of affiliate marketing.

This checklist has proven invaluable to my clients and
friends, and I hope it helps you as well.

————————————————–
MY AFFILIATE SUCCESS CHECKLIST
————————————————–

1. MAKE SURE THE PRODUCT BEING OFFERED MATCHES YOU

If your passion is embroidery, you probably won’t do
too well with car parts sites. Stick with what you know
at first and, once you learn how to promote on the
Internet, move on to different products.

2. CHECK IT OUT

Don’t just jump in because it’s easy. Ask yourself this
question; is the product or service you are affiliating
with something you would bring to your best friend? If
not, you may want to keep looking.

3. TALK TO CURRENT AFFILIATES

Ask for a list of happy affiliates. Ask them some key
questions such as did they get the help and support
promised? Are they being paid on time? You get the
idea.

4. THINK LONG TERM

If your first arrangement doesn’t pan out, don’t give
up. Many people on the net are making excellent incomes
with affiliate programs. You can too.

5. GO FOR QUALITY

Make a checklist of everything you want, find two who
meet the criteria, and go all out with those two.
Remember that it will be your reputation on the line.

6. HOW WELL DO THEY SELL?

You need to ask how well the product or service you
will be promoting ‘converts’. Conversion is simply the
number of people per 100 who buy something.

For example, at the Directory of Ezines we convert 8 of
every 100 visitors to buyers. We know this because we
do the hard work of analyzing our traffic and sales,
and have for 10 years now.

This is the hard work that affiliates never have to do,
which is why being an affiliate is so much fun! You
make the money but don’t have to do the copy writing or
figure out conversions or any of the back-office stuff.

For most established products you will promote you can
expect this number to range from .5% to about 10%.
Anything higher or lower and you need to be careful
about them telling you the truth.

Also, be aware that ‘hot’ products convert well while
they are hot but conversion drops with time. So be sure
to get *current* conversion figures.

7. WHAT IS THE COOKIE DURATION?

Most affiliate programs track using ‘cookies’ that are
set on the visitor’s machine. You need to know how long
this cookie lasts and if it can be overwritten.

The reason this is important is that it will change how
you market.

If a company has a short cookie duration then you want
to focus on ads that make the sale now. If they have a
long duration you can use other methods (like banners)
that are more passive.

You also want to know if the cookie can be overwritten.

If it can, then someone who first learned about product
X from you, but clicks another link to buy, will not
earn you the commission you deserve.

Neither of these factors are good or bad (Amazon has an
incredibly short cookie but people still make fortunes
as affiliates for them) but are worth knowing.

8. DO YOU EARN ‘BACKEND’ COMMISSIONS?

This means do you get paid when someone you refer buys
a second product? This is vitally important. People
often buy two, three or more products from one site.
You should earn commissions for every product they buy.

9. DO YOU EARN RENEWAL COMMISSIONS?

If you send someone to a site where they pay a monthly
or quarterly fee, do you get paid every time or just
once? You should get paid every time.

10. DO THEY SUPPORT YOU?

Most people don’t know, or have the time, to write ads
and create banners or graphics. You should expect the
program you join to provide these tools as well as some
training on how to sell their products.

>>> WHERE TO FIND GOOD AFFILIATE PROGRAMS <<< My favorite tool for finding great products to sell as
an affiliate is Affiliates Alert.

They offer a free version, which does an excellent job.
As soon as you’ve earned some affiliate income, you
might want to consider the Pro version, as I did.

You can get the free version here …

http://www.directoryofezines.com/affalert.html

Forums are excellent resources to learn what really
works. Here are my top three forum choices.

1. Anthony Blake’s Marketing Forum

http://www.ablake.net/forum/

2. The Warriors of Internet Marketing.

http://www.warriorforum.com/forum/

3. Michael Green’s Marketing Forum

http://www.howtocorphelp.com/forum/

————————————————–

Here are THREE ADDITIONAL RESOURCES that will help you
succeed as an affiliate fast.

Allan Gardyne of Associate Programs.com. Great advice
from a guy who has been there.
http://www.associateprograms.com

Jim Daniels of BizWeb fame. He started an affiliate
portal a while ago that seems to be working well. A
great site to learn and earn.
http://www.affiliateshowcase.com

Without a doubt, using ClickBank to find products is
the smart choice for a serious affiliate. It costs
nothing to become an affiliate and they offer over
11,000 products. Many a real-life fortune has been made
promoting ClickBank products. http://www.clickbank.com

————————————————–

If you are committed to quality, and only offer your
people quality resources, time will become your ally
and your affiliate commissions alone can quite
literally pay for the lifestyle of your dreams.

The best way to start is to choose three programs that
meet your criteria, and let them teach you how to be
successful with their program.

After all, when you win, they win.

And that’s a beautiful way to make a living online.

*******************************************************
Charlie Page helps people succeed online. How can he
help you? Find out now at his main site or call his
toll free number. http://www.RealWorldTactics.com

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Is Your Ad a Sheep or a Lion?

Is Your Ad a Sheep or a Lion?
© Charlie Page
——————————————————

Have you ever wondered why most ads on the internet
fail miserably to get the job done? It’s frustrating,
isn’t it? You pay your money, place your ad and the
result is … underwhelming.

Why? Why do SO many ads fail to get the response we
hope they will get?

The answer lies in an old Arab proverb. The proverb
says …

“An army of sheep led by a lion would defeat an army of
lions led by a sheep.”

When it comes to doing business online, we can
translate that proverb this way …

“It is better to have 100 highly qualified visitors to
your site than 1000 visitors who got there by mistake
or misdirection from a misleading ad”

I’m willing to bet that you are not satisfied with your
results online right now. I’m willing to bet that your
ads are not working well, and that you are not making
the money you hoped online.

And I’m willing to bet that it’s not your fault – that
no one ever told you how to write a truly great ad.

So let’s fix that right now.

The simple fact is – most ads are sheep. They are weak
and afraid and they don’t get results. They never
inspire the reader to take action. They never lead.

They sound so much like all the other ads that the
people who read them just say to themselves “yep –
heard that all before” and click away.

But it does NOT have to be this way. Your ads can
capture attention and cause the visitors you want to
come to your website IF you know how to add real
selling power to them.

So how can you stop using “sheep” ads and start using
“lion” ads?

I believe there are two ways that you can add power to
almost any ad you are using now or to create new and
better ads than you use now.

STEP 1 – REALIZE WHY ADS EXIST

The ONLY purpose of the ad is to get the right kind of
click… period.

If people click, you might make money.

If they do not click, you have no chance to make money.
It’s really as simple as that.

So what does “the right kind of click” mean? It means
getting the RIGHT people to come to your site.

* Not tire kickers.
* Not “lookie Lous”.
* Not time wasters with questions who never take action.

What you want is REAL prospects that know what you do
and are genuinely interested in learning more.

This fact, that the job of the ad is to get the right
kind of click, has led to two great misunderstandings.

MISUNDERSTANDING 1 – The first misunderstanding is that
we should do anything we can do to get the click.

Totally wrong, because tricking people into visiting
your site will not result in sales. Getting everyone to
your site is not the goal – getting buyers to your site
is the goal.

MISUNDERSTANDING 2 – The second misunderstanding is
that all clicks are equal.

Totally wrong, because not all clicks are created
equal. In fact, the ONLY clicks that matter are from
people who want, or need, what you offer and can take
action.

Think about that statement for a bit, because it’s
important. They must want or need what you offer. If
they do not, then everyone is just wasting time.

They must be able to take action. Wanting, or even
needing, what you offer means nothing if they fail to
take action once they arrive at your site.

Consider these scenarios.

In scenario one you run a generic ad, one so timid that
the reader really can’t tell what you are selling.

Here is a sample of such an ad.

“Ever want to fire your boss and start your own
profitable business from home? Our proven process means
that now anyone can make a small fortune working from
home!”

This is a “sheep” ad that will generate clicks but will
fail to make sales. I can tell because I’ve written
thousands of ads.

What you will get from this ad is visitors who are in a
dream-world. Sure, they would love to fire their
stinking boss, but are they going to take action?

I suppose you could go for these types of clicks and
hope that your website is so appealing that it
convinces them but, candidly, that won’t work.

By the way, this is the most common model being used
online. Get EVERYONE you can to your site and hope that
your website does the selling.

If you are still reading this article I suspect you
know that this model does not work.

Now scenario two is where you run a “lion” ad; one that
is bold and unafraid and actually qualifies the
prospect BEFORE the click.

Here is an example of that ad.

“Are you tired of the rat race and ready to make a
massive income working for yourself at home?

A lot of people feel that way but few are willing to do
what it takes to make the big bucks.

Do you have what it takes?

Are you the type of person who will “go for it” once
they see what they want?

If you are then our proven system will show you the
step-by-step process to follow so that you never have
to work for anyone else again!

If you think you have what it takes you can prove it
right now by using this link to get more information.

Today could be the best day of your life IF you are
bold enough to act.

Will you take control of your future today?

Only YOU can decide!

Use this link now and let’s get started!”

Now this is a “lion” ad that will get fewer clicks but
make many more sales. The reason is simple. This ad has
qualified the prospect.

If they click the ad they have accepted your challenge
to get more information and change their lives. And
that is exactly the mindset you want them to have when
they visit your site.

Remember this – your ad has one job … qualify the
prospect and, in so doing, set up the sale.

It is vitally important to understand the difference
between sending just any visitor to a site and sending
a pre-qualified visitor.

Yes, you want clicks but you want the RIGHT kind of
clicks… qualified prospects.

STEP 2 – ADD POWER TO YOUR ADS

Here are some ways to convert a weak “sheep” ad into a
bold “lion” ad.

Use a HEADLINE that sets the right tone. Let readers
know that this is NOT for everyone or for those who
will not take action but that massive rewards await
those who will take action.

Make a clear statement of what you really are OFFERing.
If you can’t be proud of what you offer then find
something else to sell online. Tricking people might
work for a while but it’s no way to build a business.
Be very clear about your offer.

Make QUALIFYING STATEMENTS so the reader can know that
they qualify for what you offer. In our example the
phrase “Are you tired of the rat race and ready to make
a massive income working for yourself at home?” is a
qualifying statement.

If someone is happy with their job then they would
quickly know that your offer is not for them.

Always be TRUTHFUL in your ads. This should go without
saying but often is not the case. If you have been
given misleading ads to use by your company please
don’t use them. You will only hurt your reputation, and
reputation matters online.

Be clear about what the reader will gain (BENEFITS) if
they do take action.

In our example the phrase “If you are then our proven
system will show
you the step-by-step process to follow
so that you never have to work for anyone else again!”
clearly states that they will be shown a proven system
IF they qualify.

ALWAYS include a *strong* CALL TO ACTION. There are
several calls to action in the “lion” ad above. Read it
again and see if you can spot them.

The bottom line to all of this is simple – you must
advertise if you want to make money online so your ads
might as well be as strong as they can be.

If you take a little time and make your ads “lions”
instead of “sheep” you will not only sell more (or get
more signups) but you will save advertising dollars as
well because YOUR ads will be the ones that work the
best.

And having ads that work, that REALLY work to make
sales happen, is a beautiful thing indeed!

*******************************************************
Charlie Page helps people succeed online. How can he
help you? Find out now at his main site or call his
toll free number. http://www.RealWorldTactics.com

“Dotcomology — The Science of Making Making Money Online”

Do you have what it takes to be an e-entrepreneur?
Copyright © Stone Evans, The Home Biz Guy
Author of “Dotcomology – The Science of Making Money Online”

These days, it seems like everyone wants to work
from home and make money on the Internet. But
before you even turn on your computer, the first
question you have to ask yourself is whether
you’re cut out for this kind of work.

The fact is, building a home-based business isn’t
for everyone. Some people like the commute. They
really do enjoy having a boss who tells them what
to do, and they like the routine of working
nine-to-five for an ordinary salary that can
barely pay the mortgage. Personally, I think
they’re nuts.

More reasonably, there are people who are
concerned about the risk of starting up their own
business. They’re not sure it’s worth the
investment of time and money, and they’re scared
of the responsibility that comes with running
their own company. They wonder if there is
another way to escape the rat race.

I’m sure there is. You could win the lottery or
wait for your Aunt Sue to keel over and leave you
her condo. Or maybe you could sit down with a pen
and paper and draw the blueprint for “The Next
Big Thing”. Anything can happen… Right?

For me, what happened was creating a successful,
self-running Internet marketing system. It didn’t
happen without effort. It didn’t happen without
at least some initial investment of both time and
money and, of course, it doesn’t happen now
without me making sure that the taxes are filed
and the paperwork is done. But it happened.

I’m my own boss. I work from home according to my
own schedule and I get to pocket all the cash my
business makes. If you’re prepared to give an
e-business the time, the work and the money it
needs to get started and get growing, it can
happen for you too.

Article excerpted from “Dotcomology”:
Don’t Pay A Dime For Any Ebook, Marketing
Course, Software Program Or Anything Else Until
You’ve Read This Groundbreaking Document…
Click Here to Discover “Dotcomology” Now!


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