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Networking Your Home Business within Circles of Influence

How would you like to reach thousands of prospects to
promote your home business for free. Well, today’s article
shows you how. Please let me know what you think!

Copyright © Stone Evans, The Home Biz Guy

When you need an auto mechanic or an air conditioning repairman,
where do you turn for help? Sure, some people turn to the yellow
pages. But most will turn to friends and family and ask if they
know of anyone who can do the work.

The best place for your business to be positioned is to be the
business on the tips of the tongues of the people asked to make
the referral.


Preachers, funeral directors and people in a few other
professions have learned “the 300 rule” through their own
personal experience.

“The 300 rule” states that the average person knows 300 people
on a friendly level. Wedding planners tend to make reservations
for 300 guests. Funeral directors tend to need to make room for
300 mourners. You get the idea.


Imagine your circle of friends, family and acquaintances, a.k.a.
your circle of influence. Now, draw your circle of influence as
a circle on a blank piece of paper.

Next, contemplate the people in your parents` circle of
influence. Some people who know your parents also know you.
Therefore, you will share some influence with the people your
folks know. Now draw your parents` circle of influence on your
piece of paper.

Your circle and your parents` circle will intersect in one area,
although the larger majority of the two circles will not
intersect. If you are like most people, the two circles on your
page at this point looks very similar to the MasterCard logo.

Now imagine drawing a page full of intersecting circles, each
circle representing the circle of influence of the people who
are within your own circle of influence. Imagine trying to
encapsulate an accurate rendering of where your circle and the
circle of your friends will actually intersect.

Some circles will share a large area of space, while others will
barely cover one another.

Actually, you can only imagine at this point what your piece of
paper will look like. The actual layout of the circles imagined
in this analogy is simply too overwhelming for the mind to


300 multiplied by 300 equals 90,000. By using the analogy of
doodles in the previous section, the average person can actually
network with up to 90,000 people! Even factoring in the overlap,
one can still probably network with 50,000 people through their
own circle of influence!

Simply amazing, isn`t it?


There are 300 people on this planet whom you have a reasonable
amount of influence. Take advantage of this fact. Make darn sure
that every person within your own circle of influence KNOWS that
you are in business for yourself, and make sure they understand
what your business offers.

When your friend is asked to make a referral, they will
recommend you.


When people ask your friends for a referral and your friend
mentions your business, that is passive referral networking.

Active referral networking is when you can get your friends go
directly to their friends and say “Hey, I have a friend who just
started a business. If you are in need of what he offers or you
know someone who will need his services, would you please give
my friend a call or make the referral to his business?”

If you can get even a portion of the people in your own circle
of influence to actively refer your business, then you have
built the foundation to build an advertising campaign even more
effective than the average local television advertising campaign.

Think about that for a moment.

Most people only dream of reaching 50,000 potential customers
with their television advertising dollars. You now have the
knowledge to reach 50,000 people without spending a single penny.

About the Author:
Stone Evans, The Home Biz Guy has helped thousands of people
in over 200 countries around the world start and run a
successful home business. Discover 3 easy steps to start
your own home business and subscribe to The Home Biz Guy’s
Free Home Business Secrets Mini-Course at:

Quote of the Day:

“Do not wait to strike till the iron is hot; but make it hot
by striking.” — William B. Sprague

Stay Tuned!

Best regards,

Stone Evans, The Home Biz Guy

P.S. Get your free Dotcomology book at:

19009 Preston Road, Suite 215-209
Dallas, TX 75252
United States

Affiliate Marketing Explained.

Affiliate Marketing Explained


Greetings, !

Here’s part 4 of my newsletter series on Affiliate Marketing.
Learn, take action, and you’ll make the money you want with
affiliate marketing!

There are some myths in affiliate marketing, which attract a lot of
people to it believing they are true. First is they think managing
an online business is easy and second, they think that one can make
a fortune through online marketing in an instant. Probably not even
10% of those who are into affiliate marketing became rich overnight.
There may be some who fortunately achieved overwhelming success in
just a short span of time after setting up an affiliate program,
but not a majority of them can confidently say they only had luck.
Anyone who is successful in this kind of business would say he worked
hard to get to where he is right now. Success in affiliate marketing
takes time and hard work, but it’s worth it.

You’re just seconds away from online success!
Get your tools and support at www.empoerism.com

If you are planning to start an affiliate program, one of the things
you have to consider is having your own website, not just an ordinary
website but a professional looking one. How do you build an affiliate
marketing website? What are the easy steps to build one? First, you
must have already decided on the theme or niche of your website.
It would be better if you already have an idea what products or
services to promote as this would help you plan the design and lay-out
of your web pages. The next thing to do is to choose a domain name
and get it hosted. The domain name is a unique name used to label the
actual address of your website on the Internet. In deciding what
domain name to register, look into the type of products you are
endorsing and the theme of your site. Having the right keywords in
your domain name would give you better chances of drawing more visitors
to your website. Also, choose a top level domain or extension,
such as .com because it is more popular. In selecting your web host,
consider the security of servers and up time guarantees.

Now, you can start creating your webpages. Don’t be disheartened when
you know a little in this field. There are page generation tools and
fast launch sites available online; you just have to search for them.
Countless online sources could help you build an affiliate marketing
website, though you might need time to study and learn the whole process.
This is one of the reasons why your site or the products you are going
to promote must match your interest. Building your marketing website
for the first time would be a lot more fun if you know very well the
theme of your site. If you don’t have time to make your own website,
you can use templates or purchase readily available websites.
The latter, however, is a more expensive option.

Creating an affiliate website on your own would be cheaper and
more interesting. In the process of building your website, you may
also increase your knowledge in Information Technology and the use
of computers, softwares and the Internet. As you educate yourself
in these fields, you are increasing your advantage against other
affiliate marketers. It helps a lot, though, if you already know
the basics in web page development like programming languages and
graphics softwares because you can make your site extra
corporate-looking, more convenient to use or easier to navigate.
Furthermore, if you are knowledgeable and skillful in this area,
you can already concentrate more on the content of the page rather
than the design.

You’re just seconds away from online success!
Get your tools and support at www.plugandprofit.online

The key to draw visitors to your website is to have high quality
content; thus, the next thing you must pay attention to in building
your marketing website is this. There may be several other factors
that contribute to the success of your affiliate marketing site,
but a good content tops the list. This is precisely the reason
why users choose to enter your site. They want to get information
and so when they don’t find it, they would definitely go elsewhere.
Write interesting articles related to your theme as this would make
them frequent your site. If you have already looked for affiliate
programs that complement your site, add links to the business sites
and other very good informative sites. Links contribute to how well
you will be listed in major search engines as well. Also, create
pages for the products you are endorsing, but don’t just promote
the products by putting hyped-up ads. Keep your readers interested
by injecting lots of relevant and useful information. This would
make them click the link to the business site and buy the product.
Remember that no good content means no frequent visitors,
no sales and ultimately, no commission.

Make your site simple yet not without a touch of class in order to
make it appear more of a business website rather than a personal
website. This would be pleasing to the eyes and more interesting to
browse. To help you with the design, you can check some successful
online stores to get an idea on how you can make your site look
better. Make sure you don’t place too many banner ads since these
could distract some site users; and thus, instead of clicking your ad,
they might just leave your site and look for other interesting websites.
After all, banner ads are not the only means of advertising your
products. Now your website is complete, submit its URL to major
search engines to increase your traffic.

Grow from where you started. Learn about use of keywords for search
engine optimization and apply them in your content.
Update your site regularly or add new webpages. Make sure to inform
your prospects about the latest updates in your site. You can use
newsletters to accomplish this. The Internet offers a huge source
of information about just anything, make use of it. Continue to
educate yourself on how to improve your website and soon you’ll find
yourself successful in affiliate marketing.

You’re just seconds away from online success!
Get your tools and support at www.plugandprofit.online

Best Regards,

Make the Leap to Affiliate marketing

Make the Leap to Affiliate Marketing Success
Copyright © Stone Evans, The Home Biz Guy

If you are going to become a successful affiliate on the
Internet, you need 3 “intangibles.” These are things that must
come from WITHIN you.

===> Intangible 1 <=== First, you must have a strong WHY. Why must you make affiliate marketing work? What is driving you?
What is it that you CAN’T have in your life anymore and/or what
is it that you absolutely MUST HAVE now?

For me, I couldn’t stand working 12+ hours a day anymore and
missing the experience of my children growing up. I also
absolutely HAD TO HAVE the freedom of being able to control my
life and finances through a little box that I could carry with me
anywhere in the world and not be tied to anyone’s time pressures
or demands but my own. That was my carrot and my stick. I felt a
great pain deep in my gut of missing out on my children’s lives
and the incredible freedom that succeeding in this business would
provide for me. I found my why. You MUST find yours.

===> Intangible 2 <=== You must BELIEVE that it is possible. If you don’t believe that it’s POSSIBLE for you to make money
with affiliate programs or make your living on the Internet, you
won’t. It’s that simple.

For me, figuring out that it was possible was just a matter of
realizing that many other people were ALREADY making great money
online. If they could do it, I could too. It would just be a
matter of figuring out what those people were doing and then
adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of
them) are making money online with affiliate programs. Just get
online and do some research and you’ll find countless
testimonials and stories of REAL PEOPLE making real money on the
Internet. Or head to your local bookstore and you’ll find the
same documented evidence of this fact. Truth is, it’s getting
easier and easier to make money online with affiliate programs.

I’ve always said that “affiliate marketing” is the job of the
future. In the “old” days, you had to go to a potential
employer, apply for the position and hope for the best. Now you
can simply go to any company you want, fill out their affiliate
application and start work immediately. Affiliates are the new
working class. Believe me, making money with affiliate programs
or making your living on the Internet is WAY MORE than possible.
It is pretty much (or will be soon enough) unavoidable now.
Affiliate marketing is the “job” of the future that’s already
here TODAY.

===> Intangible 3 <=== You must be willing to MAKE THE LEAP. Ready, FIRE, then aim… This is the operating philosophy you
MUST adopt to succeed with affiliate marketing.

That’s backwards for most people who like to aim before they
fire. The fact is the Internet is a moving target… The only
thing constant about it is change. You need to stop analyzing the
game and simply jump into it. You can’t learn from the
outside… You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start
an affiliate marketing business. You simply have to start one.
This is what I call “Making the Leap.”

The good news is that the cost of failure on the Internet is very
small. In the “brick and mortar” world you need to evaluate
things very carefully before you decide to open up a business.
It’s almost always necessary to invest thousands of dollars to
get an offline business off the ground. However, on the Internet
you can often start a successful business for less than $100. The
Plug-In Profit Site is a great example of this:

You simply need get IN THE GAME… Each moment that you stay
“out there,” you’re wasting valuable time that you could be
learning and skills necessary to become a successful affiliate
marketer. In fact, if you’re not in the game yet, you’re
ALREADY behind the times. Make the leap to becoming a successful
affiliate marketer today!

About the Author:
Stone Evans, The Home Biz Guy has helped thousands of people
in over 200 countries around the world start and run a
successful home business. Discover 3 easy steps to start
your own home business and subscribe to The Home Biz Guy’s
Free Home Business Secrets Mini-Course at:

Quote of the Day:

“If you do not hope, you will not find what is beyond your
hopes.” — St. Clement of Alexandra

Thank you for being a valued subscriber Charles!

Best regards,
Stone Evans, The Home Biz Guy

P.S. Get your free Dotcomology book at:

Offline Promotion Strategies 101

Offline Promotion Strategies 101
Copyright © Stone Evans, The Home Biz Guy

No business can survive the long run without some form of
consistent advertising. As a result, most business owners will
eventually consider using advertising to promote their business.

The toughest part of the advertising equation is in determining
where and how to spend your advertising dollars. If you do it
wrong, you could plunk down your entire advertising budget and
receive absolutely no return on your investment. But, if you do
it right, your advertising could continue to bring a nice return
for years to come.


In order to make good decisions concerning how to spend your
advertising budget, you must first have a good understanding of
the different types of advertising and promotion available and
what can be expected to be achieved by each.

· You must understand which markets the different media`s can
· You must understand the demographics of the media`s
· You must understand the buying habits of the consumers
reached through the media.


The media`s that people think of most often are television,
radio, newspaper and magazine advertising. Of course, these are
the big boys that big businesses use regularly.

Other methods of promotion include trade shows, press releases,
direct sales, telemarketing, word of mouth, branding and
billboard advertising.


The big boys of advertising media`s generally cost big bucks.
Given certain circumstances, the big media`s can be bought for
very little money.

Take for example, television, radio and newspapers cost big
bucks during their prime times, but can be bought for pennies on
the dollar during non-primetime hours.

Television primetime is between 7pm and 10pm. Radio primetime is
between 7am and 6pm. With newspapers, the primetime is
Wednesdays and Sundays.

If you intend to hit a media during prime time, get ready to
drop some bucks. Primetime means that you will be able to hit
more consumers during these times. So, in most cases, a
primetime buy will enable you to reach more people with your

Non-primetime hours can still deliver a lot of eyes and ears to
your message, and sometimes, these off-hours can be bought for a
bargain basement price.


Trade shows and press releases are more event-driven. The trade
show is the event, while the press release generally exploits an

Trade shows are an exceptional tool when you deal directly with
potential sellers of your products or services. Other shows are
directed at the consumer, and those can be very valuable avenues
for sales as well.

The press release is aimed towards gaining attention for a
business by distributing newsworthy information about the

Sometimes the appearance of a business at a trade show or other
show can provide the necessary angle for a press release. But
most often, a successful press release will actually require
more noteworthy information than the appearance of a business at
a show.

Yet, even the most mundane of information could be spiced up to
give the real air of importance necessary to get your press
release read and printed.

The great thing about a press release is that might permit you
to get relatively inexpensive promotion on television, radio,
newspapers and magazines; for far less than what it would cost
you to buy advertising in those same outlets.


Depending on what type of business you run and the consumers you
are trying to reach, you might find direct sales and
telemarketing to be very lucrative ways to drive sales to your

Both are very similar in nature. Direct sales can be very
expensive, as it requires a great investment of time to
accomodate. Telemarketing seeks to minimize the time
expenditure, but it often leads to a smaller degree of respect
and attention.

Depending on your product or service — and always depending
upon the people you employ to the task — each method will be
more suited to each business on an individual basis.


I grouped branding and billboard advertising together in my
original list for a reason. I did this because billboard
advertising serves most businesses best by helping to support
the process of branding.

Branding is the process of establishing your business as the
supplier of a certain product or service, or in emphasizing a
certain USP (Unique Selling Proposition) as it pertains to your

If branding and USP seems to be a confusing concept, think about
Wal-Mart and their tag line: “Always Low Prices, Always.”

Think about Ford Motors, “Quality is Job One.”

Think about the Visa Card, “It`s Everywhere You Want To Be.”

You see, these top corporations have managed to make their USP
part of their branding.

Even if you are only competing in a local marketplace, your USP
can and should fit snugly into your branding strategy.


Whichever method or media you should choose to employ in your
advertising and promotion, you should become knowledgable about
your market, and the consumers reached by each media. It is
important to understand which consumers can be reached by a
certain media, and in what quantities.

However you choose to spend your advertising dollars, you should
always track the results of your promotional efforts. Failing to
track successes and failures will ultimately lead to the failure
of a business.

When you know whom you are trying to reach and how you think you
might be able to reach them, you will begin to learn how to use
advertising and promotion to make your business successful. That
is a good thing — after all, that is why you got into the
business in the first place, isn`t it?

About the Author:
Stone Evans, The Home Biz Guy has helped thousands of people
in over 200 countries around the world start and run a
successful home business. Discover 3 easy steps to start
your own home business and subscribe to The Home Biz Guy’s
Free Home Business Secrets Mini-Course at:

Quote of the Day:

“Fortune favors the brave.” — Publius Terence

Thank you for being a valued subscriber!


Stone Evans, The Home Biz Guy

P.S. Get your free Dotcomology book at:

Home Business Ideas and Opportunities

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