Planning of sales allows:
To understand better interdependence of various kinds of activity;
To anticipate occurrence of problems;
In advance to think over measures on elimination of problems;
It is better to supervise working processes;
To see results of practical realisation of plans in comparison with planned targets.
Planning of sales is an activity in which we are engaged constantly. The planning essence consists in definition of what we wish to reach. We also begin with that position which exists at the moment of the planning beginning. We define everything that it is necessary to make to reach our purposes taking into account expected results. Planning of sales can be described as the activity consisting of two elements: actions and results.
Thus the sequence of actions is that:
Definition of results which it is necessary to reach in concrete terms in the future;
Definition of intermediate actions in their correct sequence for achievement of desirable results in demanded terms;
Definition of kinds of activity which should be planned at this time.
It is here again very important to set to yourself basic questions:
Where we now are?
What do we have?
The marketing analysis. The analysis of an existing product, the analysis of the market and consumers, the analysis of competitors and their tactics and work strategy in the market. The analysis of own possibilities and resources (what we have now?), and also that is necessary for us for achievement of objects in view.
What do we wish to reach?
Accurate definition of own requirements, possibilities and desires. Clear statement of mission, the purposes strategic and tactical. End result vision.
How to reach it? (Marketing plans, resource management, the financial analysis).
And only after gathering of the information which will give us full vision of a situation full or nearly so, we start working out of accurate plans of activity, in other words we create the detailed plan of action.
To make the plan it is necessary in such sequence:
To define the purposes proceeding from the situation which have developed for today, taking into account the tendency of last sales.
To find out problems which are necessary for solving in the course of achievement already objects in view.
To analyse possible restrictions: financial, political, economic, human.
To make the list of resources which we can use and distribute them proceeding from those problems and the purposes which are already defined.
To make the program of actions on achievement of objects in view.
If not to make plans on sales it is possible:
Not to achieve the object,
In vain to settle resources,
To get to a condition of uncertainty,
To feel disappointment and discomfort.
It is necessary to remember that the plan is developed for profit reception, and as for satisfaction of inquiries of clients concerning terms of deliveries, their reliability, quality, the price etc.
Today it is quite simple to find a good b2b connection – this is where a professional appointment setting can help you a lot.
And a final piece of advice – today the Internet technologies give you a really unique chance to choose exactly what you want for the best price on the market. For example, search for free insurance quotes. You will be amazed how quick you can find range of products and prices for them. Funny, but most of the people don’t use this opportunity. In real practice it means that you must use all the tools of today to get the info that you need.
Search Google or other search engines. Visit social networks and have a look on the accounts that are relevant to your topic. Go to the niche forums and participate in the online discussion. All this will help you to create a true vision of this market. Thus, giving you a real chance to make a wise and nicely balanced decision.
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