Marketing is an advancement of the goods and services from the manufacturer or the developer to the end user. The question from here follows: who should move this product or service?
Certainly, advancement by probably various ways, and important value here is taken away to advertising and mass media.
If to speak about sales, as about means of advancement of the goods and services some variants here are possible.
Your department of sales can carry out functions of simple sale. That is the consumer has come, has stuck with a finger into goods already chosen by him and the problem of your sellers is reduced to a bill extract, reception of money and goods shipment. It as a matter of fact, passive sales, here again are not present any interesting details.
And here if the buyer never to you addresses, either addresses extremely seldom, or addresses to your competitors it makes sense to reflect. And first of all how work of sales-managers or managers on sales is organised at you. In this case it is necessary to speak about department of sales and active sales.
What is the active sales?
Usually at the mention of this word-combination the majority has a proof unconditional association: the Canadian firm, boys in white shirts and ties, huge trunks with an inutile product. From used synonyms the softest is imposing.
Each sale made without issued desire to buy, is considered imposing.
In that case, there is a question and how to induce the client to buy what you wish to sell?
Here too there is a set of various decisions the main thing from which is based on the general policy of firm. First of all the company should develop such scheme of payment at which it really there was an active sale and more than anything.
The main difference of active sale from imposing consists in desire of the buyer to buy this service or a product. Actively to sell means only that the seller does not wait while the buyer will come to him. He takes the first step. The subsequent process of sale usually proceeds in «warm friendly conditions» when the sales-manager softly explains benefits from acquisition of this product in your company. Pressure and manipulations automatically withdraw sale process aside.
How to bring up such command of sellers which and to the client the approach will correctly find, and profit to increase?
Here it is necessary to make a reservation at once. It is necessary to understand accurately that all block of marketing, and department of sales in particular, is a huge vacuum cleaner for your denominations. In the short-term period advertising, work of managers on sales does not pay off. It is necessary to reconcile to it, and then in the long-term period you will see desirable profit and growth.
For now, you need to prepare for expenses on a payment, sick-lists, holiday, established by decree. To think over system of bonuses and additional material and non-material motivation. To arrange games and competitions to rewarding of the best. And all time to learn, learn and learn. If you do not put means in training and development of professional skills of your experts, you risk to appear noncompetitive. After all, as the father of the people I.V.Stalin spoke: «Staff solves everything».
Today it is quite simple to find a good b2b connection – this is where a professional appointment setting can help you a lot.
And a final piece of advice – today the online technologies give you a really unique chance to choose exactly what you require for the best price on the market. For example, search for free insurance quotes. You will be surprised how quick you can receive range of products and prices for them. Strange, but most of the people don’t use this chance. In real life it means that you must use all the tools of today to get the info that you need.
Search Google or other search engines. Visit social networks and have a look on the accounts that are relevant to your topic. Go to the niche forums and participate in the discussion. All this will help you to create a true vision of this market. Thus, giving you a real opportunity to make a smart and nicely balanced decision.
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