Selling problems or problems of sales sellers are assured basically that for sale it is necessary to tell about the goods available for them and it is enough that the client has decided to buy the goods. Thus a little clearly from where this client should undertake. The traditional answer is advertising. Practice shows that this approach ceases to work on the majority of the markets. More precisely if you have decided to use such approach you are doomed to high expenses and low sales.
The recipe ?1. Active sales
Cease to wait for the client. Without your active actions he hardly learns about you and will decide something to buy from you.
Create address base of your potential clients,
Dispatch them the information on your company and the offer, and the offer from your company is better,
Call and learn that thinks MAIN (on your question) the employee of the organisation or the potential buyer,
Agree about a meeting with the buyer, to which interestingly your offer,
Meet the buyer and present it your offer (tell, than your offer can be favourable to the buyer),
On the basis of the received information make more exact proposal for the buyer who remained he is interested by your offer,
Carry out transaction end, conclude the contract,
The company offer should be to interestingly potential buyer,
The employees working on active sales should be competent, trained. They should not be frightened new contacts and refusals of offers.
Active sales are desirable for making constantly and is system. The received information is desirable for saving in a database.
The recipe ?2. The competitive offer
Think up the decision which will solve problems of the buyer the best ways or it is the most favourable.
Study a question, for what purpose various buyers get your product, and what benefit they receive from you.
Find out who also how helps to achieve the object to buyers (to solve their problems).
Think up a way how to solve a problem of the buyer more in the best or favourable way or combine the way from the best ways of competitors.
Before the beginning of mass actions check up appeal of the offer on small group of buyers. How much your offer it is interesting and favourable.
The recipe ?3. Construction of relations with the buyer (for the advanced users).
In the course of dialogue with the buyer try to construct efficient and long relations. Business becomes profitable only at fulfilment of repeated purchases in enough.
1. At dialogue find out requirements and features of the buyer.
2. On the basis it is received information make the proposal which will consider in the maximum image its inquiries and expectations.
3. Keep in touch with potential buyers even if they do not make purchase at the moment. The buyer will be grateful for attention to it.
The prevention: for realisation of the recipe ?3 it is necessary to involve the most skilled and professional employees. The given work is necessary for conducting is system and it is constant. It is necessary to create constantly the base or bases of the future sales. Someone should be engaged in it.
Today it is quite easy to find a good business 2 business connection – this is where a professional appointment setting can help you a lot.
And a final piece of advice – today the online technologies give you a really unique chance to choose exactly what you want for the best price on the market. For example, search for free insurance quotes. You will be surprised how quick you can find range of products and prices for them. Strange, but most of the people don’t use this chance. In real practice it means that you must use all the tools of today to get the information that you need.
Search Google or other search engines. Visit social networks and check the accounts that are relevant to your topic. Go to the niche forums and participate in the discussion. All this will help you to build up a true vision of this market. Thus, giving you a real chance to make a smart and nicely balanced decision.
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