Lets look at direct sales on an example of sales of services of fitness club.
The majority of people being in a public place put on themselves an original protective helmet. They consider that so they will manage to preserve the peace from intrusions from the outside more likely. People, in the majority, are afraid that they will be forced to buy something that they do not want or what they do not require. They think that will be deceived, substituted”, etc. This tendency becomes especially appreciable when they should deal with the seller. Why? Yes after all the seller also can take, and sell the unnecessary goods or improper service.
For this reason it is very important to understand that at presentation and sale of fitness services you deal with various human troubles and inadequate emotions.
Properly working with these troubles you can help to choose and reach to the person of the consent on-occasion value of service, and also it is benefit which the client will receive from visiting of your club.
People wish to buy correct service in the correct price. They wish to feel that they make a correct choice. I wish to underline a word to “feel”, because emotion is often defining factor. They wish to feel that the purchase made them is ideal under the price, quality and expected service. If people feel assured in you and your company they will make purchase.
Good contact begins that the manager of club shows care of the person, shows interest to its requirements and shows how membership in club can satisfy them.
Health of the person is put in a priority in each fitness club. Each visitor knows about it. Thus, each person requires your services! But health is a result of joint actions. Therefore the open space for actions on marketing is huge.
Sale can not take place on one of three reasons. In this article we consider only one aspect – agreement area. What is the sale? This is agreement between two parties. It is an exchange at which both parties win. We need to turn business so that the potential client has entered club and became its active member (visited club). When the transaction is finished, we sign the contract – we enter into the agreement.
In the course of sale to close to (make) the transaction, you at first simply search for areas in which you and your client can come to the consent. And as be engaged in search of decisions of those problems which your client (lifts in detail technician of resolution of problems of the client, disturbing to purchase, it is considered on training of sales «the Big sales»). These problems are objections or disagreements in those areas in which you and your client have not reached the consent. When you and your client are in the consent the commercial party (reception of money) proceeds smoothly.
Today it is quite easy to find a good business 2 business connection – this is where a professional appointment setting can help you a lot.
And a final piece of advice – today the web technologies give you a truly unique chance to choose what you need for the best price on the market. For example, search for free insurance quotes. You will be surprised how quick you can get variety of products and prices for them. Funny, but most of the people don’t use this chance. In real life it means that you must use all the tools of today to get the information that you need.
Search Google or other search engines. Visit social networks and have a look on the accounts that are relevant to your topic. Go to the niche forums and join the discussion. All this will help you to build up a true vision of this market. Thus, giving you a real opportunity to make a wise and nicely balanced decision.
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