OFX has released “The Where the World’s Moving Global Report,”
where it reveals some insights but provides perspective and context for the changing world we live in.
The Where the World’s Moving Global Report was commissioned because the world we live in is constantly moving. We’re moving to embrace increasingly globalised ways of living and working, where people and businesses are frequently engaging across borders. OFX is in the forefront empowering global citizens and organisations by helping them move money around the world quickly, safely and efficiently. OFX has customers living in all corners of the globe and are achieving significant things – from emigrating, buying international property, supporting family members far and wide to running mission-driven businesses creating positive social impact on a global scale. With truly global customers we need to think global every day. They’re a futuring gazing business constantly looking for better ways to best serve international consumer needs. To that end, OFX commissioned an international study, produced by BBC StoryWorks Commercial Productions, of 800 global citizens across Australia, United States, United Kingdom and China to unearth what these worldly consumers believe to be pivotal lifestyle, work, travel, ecommerce and business trends – today and into the future. Four key trends emerged as the immediate future impactors which will be driving change across the globe. Principal international key opinion leaders were interviewed on each trend in detail to better understand the compounding influences leading the change. From psychology drivers, sustainability needs, a changing employment landscape to seamless and instant expectations around product & service delivery, each trend is unpacked to reveal the insight. The world will keep moving, and so will we.
The Where the World’s Moving Global Report has uncovered the impact of sustainability on purchasing and lifestyle decisions. Global citizens increasingly prefer to buy from companies that employ sustainable practices and are happy to see businesses put social purpose above profit. They want to live closer to communities that offer sustainable solutions to society’s biggest issues. Thomas Milburn is Associate Director of Corporate Citizenship, a global consultancy specialising in sustainable and responsible business. For the past 21 years, Corporate Citizenship has helped companies and organisations understand the sustainability challenges they face and the role they can play in solving them. Milburn says companies across the world are now thinking about their purpose beyond profit, and the role they are required to play in society. Executives increasingly understand being a good corporate citizen is not just doing the right thing, it plays an important role in “futureproofing” organisations. Businesses of all sizes, he says, need to “think about how they contribute to the wellbeing of humanity and society and how they’re adding sustainable value over the long term”.
We hope this Where the World’s Moving Global Report not only reveals some insights but provides perspective and context for the changing world we live in.