Here is something that can blow your mind if you follow what Nick has provided. With the new changes that Google has effected, blogging has become one of the money making strategies. If you are not blogging, you are leaving money on the silver platter.
The FormulaSo, the formula is actually quite simple. It looks like this…
Goal -> Contrast -> Problem -> Unity -> Solution -> ConclusionLet’s dive into it a little deeper though and really start to construct our story together.
The GoalHaving a goal in mind before you start writing your blog post or pushing record on your camera is probably the most important step in this process. You’ve got to have a reason for why you’re telling whatever story it is that you’re telling. What is the purpose of this story and where do you want to lead your audience? Think about the final outcome and what you, yourself, may have learned from this story. What kind of lessons did you learn? What kind of emotions did you feel? Really tap into these senses and know exactly what you want your audience to experience from your story.
Creating Contrast In Your StoryCreating contrast is the next important element that you can’t leave out. This is the point where you create a conflict and provide supporting context to take your audience deeper into the emotions that you were feeling at this potentially “low point in your life”. You want to make sure you spend enough time in this part to really build that emotional conflict – be it, the economy falling to pieces, losing your job while trying to support your family, or maybe even something as extreme as almost losing your life in a ‘freak’ accident. Capture your audience’s attention, and then guide them through your story using powerful emotions and feelings. Maybe even challenge their current frame or view of the world. “Conflict is OK.”
The ProblemBranching off of the contrast you’ve now created, you’ll want to directly present the problem. Describe in great detail, exactly what happened- the struggle that you were experiencing. Using our example of losing your job and still having to support your family (let’s add a child on the way in there)… Now here we go into detail with it.
You’ve lost your job, and now you’re looking for another one. You’re in debt up to your eyeballs because you’ve just got a new home to support your wife who is 7 months pregnant with your unborn son. Wow, and if you thought it couldn’t get any worse, you’ve just gotten a notice from the bank stating that ‘if you don’t make your payment on your mortgage, they’re going to evict you.’ROCK. FRIGGIN’. BOTTOM. So, we’ve successfully presented the problem and even from that short paragraph, you might be feeling some conflicting emotions rumbling around inside your head. THAT’S THE POINT. We want to create that contrasting problem that build deep emotions and a growing desire to see a positive outcome.