Chances are you may not have thought a lot about using press releases in
your online business.
Perhaps you think it may not apply to your type of product or service.
This is seldom the case.
Press releases are a great way to attract thousands of targeted visitors to
your sites as well as improve your search engine rankings.
A well optimized press release can get you to the top of Google sometimes
within hours (Press Releases are usually placed above the top search
result) and can bring you hordes of targeted traffic. They are often placed
in news results, and Google is always looking for the latest and greatest
to post in their index.
Doing press releases is very similar to writing an article and submitting
it to multiple directories. The long term benefits of press releases come
in the form of higher search rankings and greater credibility for your sites.
Moreover, there are a great many free press release site you can submit to,
and these get quite a bit of play as well. The big dogs like PRWeb and
PRNewswire will be better, but for a price.
Write your press release in a journalistic 3rd party style, and make it
newsy, not salesy. It is supposed to be news, not sales copy.
Also, make sure you are writing about something newsworthy to begin with,
and create a compelling headline.
Do these things and you’ll be pleasantly surprised at the results you get!
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